BlueAnt Wireless Selects CSR's Multimedia BlueCore Technology to Bring New Z9 Bluetooth Headset to Life



    MELBOURNE, AUSTRALIA, August 13 /CNW/ - Following the launch of the new
BlueAnt Z9 Bluetooth Headset, the company continues to 'unveil' further
insight into the complexity of the device. BlueAnt has revealed that the Z9
incorporates CSR's BlueCore-Multimedia platform, allowing them to produce a
headset which offers superior sound quality, power efficiency and an all-round
greater audio experience.

    CSR's BlueCore Multimedia chips use an advanced embedded Digital Signal
Processor (DSP) which significantly lowers power consumption in headsets,
offering market-leading energy efficiency. By using half the power of
alternative solutions, based on general purpose RISC microprocessors, CSR's
Multimedia product range enable product designers to use cheaper, smaller and
lighter batteries, while maintaining the same extended battery life demanded
by end users.

    BlueAnt chose the single chip Bluetooth radio and baseband IC with 8Mbits
of Flash memory as well as an on-chip DSP and stereo CODEC. CSR designed the
IC to reduce the number of external components required to ensure that
production costs are minimised, while also incorporating auto-calibration and
use cases to simplify development, type approval and production tests. With a
tiny form factor, BlueCore-Multimedia platform has minimum impact on the
overall aesthetics of end-user products and allows for exceptionally compact
Bluetooth devices.

    Anthony Murray, Senior Vice President of CSR's Wireless Audio Business
Unit, commented, "CSR's products and services demonstrate the company's
commitment to providing device designers such as BlueAnt with the highest
level of performance and adaptability. CSR's family of wireless ICs enables
designers to easily incorporate wireless functionality into a variety of
design concepts ensuring a high-level of innovation and function."

    The BlueAnt Z9 Bluetooth Headset marks the company's first step into the
global distribution of its products and is a sophisticated addition to the
already highly successful BlueAnt product range. Awarded the prestigious 2007
International Innovations Design & Engineering Award by the Consumer
Electronics Association (CEA(R)), the Z9 leads the next generation of
Bluetooth headsets with its stylish design and advanced functionality.
Incorporating BlueAnt's patented Voice Isolation Technology(TM), a
revolutionary proprietary Digital Signal Processor (DSP) software solution,
and dual microphone feature, the Z9 provides outstanding noise suppression,
wind noise reduction and echo cancellation.

    BlueAnt Wireless Founder and CEO, Taisen Maddern, says, "We are pleased
to partner with CSR to create a Bluetooth Headset that is technologically
superior and provides consumers with the quality that they have been looking
for from this type of personal device. Consumer expectations for sound
quality, design and features continue to grow and product development remains
an integral focus for BlueAnt. Our partnership with CSR has complemented our
efforts in this area and has enabled BlueAnt to leverage CSR's authority in
the area of Bluetooth audio solutions."

    The Z9 Bluetooth Headset is available from mobile phone retailers across
Australia and New Zealand, North America and Europe.

    About BlueAnt Wireless

    BlueAnt Wireless is Australia's largest supplier of Bluetooth peripheral
devices. BlueAnt's product portfolio includes hands-free, stereo audio
streaming and wireless communication products offering cutting-edge
technology, design and features. BlueAnt's Global Head Office is located in
Melbourne, Australia and the company's recent expansion has seen the opening
of a North American office in New York, as well as a London office servicing
the European market. For more information on BlueAnt Wireless, visit their
website at www.blueantwireless.com




For further information:

For further information: BlueAnt Wireless Taisen Maddern - CEO +61 3
9593 6700 media@blueant.com.au

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