Blue Ocean strategy guru coming to Canada in February 2009

    - Making the competition irrelevant! -

    TORONTO, Jan. 20 /CNW/ - Given the current economic situation, companies
are fighting for competitive advantage and battling over ever-dwindling market
share. Imagine, instead, the prospects for growth if companies could operate
with no competitors at all. Professor W. Chan Kim and Renée Mauborgne's Blue
Ocean Strategy shows companies just how innovators like Nintendo, Cirque du
Soleil and Yellow Tail Wine have literally broken away from the red ocean of
competition to create blue oceans of uncontested market space.
    Next month, Canadian business and government leaders will get their first
opportunity to listen to Professor W. Chan Kim speak about this
ground-breaking strategy at the Blue Ocean Strategy Conference on February
26th & 27th, 2009 at the Metro Toronto Convention Centre.

    Top Ten Reasons Why You Need to be at this Conference:

    1.)  Hear from the guru of Blue Ocean Strategy, Professor W. Chan Kim,
         the 2008 Nobel Colloquia prize winner for Leadership on Business and
         Economic Thinking, and one of the top 10 thinkers of 2008, according
         to Thinkers 50, the global ranking of management gurus.
    2.)  Learn about value innovation; the concept of simultaneously
         increasing value and decreasing costs.
    3.)  Understand the concept of targeting non-customers.
    4.)  Master a systematic approach to strategy formulation.
    5.)  Hear about successful BOS cases in Canada.
    6.)  Learn how to capitalize on the current economic situation.
    7.)  Move from a "market competing" strategy to a "market creating"
    8.)  Learn how to use Blue Ocean Strategy Tools such as the Strategy
         Canvas and the Four Actions Framework.
    9.)  How to overcome organizational hurdles to implementing your own Blue
         Ocean Strategy.
    10.) Network with business leaders from across North America during the
         two day conference.

    About Blue Ocean Strategy

    Published in 2005, by Harvard Business School Press, BLUE OCEAN STRATEGY:
How to Create Uncontested Market Space and the Competition Irrelevant was
written by W.Chan Kim and Renée Mauborgne who challenged everything you
thought you knew about the requirements for strategic success, and instead
argued that the way to win is to stop competing.
    By studying 150 strategic moves in over 30 industries spanning more than
100 years, Kim and Mauborgne, Europe's leading strategy guru team, set out to
find a systematic pattern for achieving high growth that any company could
    From Ford's Model T to Apple's iPod, they identified strategic moves that
had one thing in common: each of these companies created blue oceans that made
the competition irrelevant. The strategies they used can be replicated in any
industry and in every company - start-ups and established Fortune 100
companies alike - with the tools and principles presented in BLUE OCEAN

    Other examples include:

    -   Curves, the Texas-based women's fitness company, entered the
        oversaturated fitness market to acquire more than two million members
        in more than six thousand locations with total revenues exceeding the
        $1 billion mark.

    -   Cirque du Soleil grew to levels of revenue that took Ringling Bros.
        and Barnum & Bailey over a hundred years to achieve, in just over
        20 years.

    -   Yellow Tail The brand of Australian winery Casella Wines took only
        two years to skyrocket to No. 1 in the fiercely competitive U.S.
        market for imported wine.

    About UCSI BOSRC, Canada Office Inc.

    As the official licensed representative of Blue Ocean Strategy in Canada,
UCSI BOSRC, Canada Office Inc. was established in September 2008. In addition
to building awareness of this ground-breaking strategy, the goal of the
Canadian office is to serve as the national provider of Blue Ocean Strategy
consulting, training and educational workshops, seminars and conferences.

    Exclusive interviews with Professor W. Chan Kim can be arranged.

For further information:

For further information: about Blue Ocean Strategy, please contact:
Leena Sharma, Country Manager, UCSI Blue Ocean Strategy Regional Centre,
Canada Office Inc., (289) 291-3849,,

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