Blue Line Innovations and Elster Enter Agreement to Jointly Market an Integrated Power Cost Monitor with EnergyAxis(R) System

- Blue Line Innovations, the world's leader in the in-home-display market and
manufacturer of the popular PowerCost Monitor(TM)-a consumer device that
provides real-time energy feedback, and Elster Integrated Solutions, part of
Elster Group, a world leader in Advanced Metering Infrastructure (AMI) and
integrated metering and utilization solutions to the gas, electricity and
water industries, announced today at the DistribuTECH show in Tampa FL, that
the two companies have entered an agreement to jointly market an integrated
AMI PowerCost Monitor.
    The new product is a fully integrated in-home-display that uses Elster's
900MHz RF technology to communicate with Elster's EnergyAxis System. This
enables the display to obtain consumption and demand, time-of-use, and other
information directly from the consumer's electricity meter. The PowerCost
Monitor provides real-time energy and cost feedback to the electricity
consumer, empowering them with critical information that enables them to
better understand and modify their energy consumption behaviors ultimately,
conserving energy and saving money.
    The new integrated AMI PowerCost Monitor will be on display at
DistribuTECH in Tampa, FL January 22-24, 2008 and will be available for
commercial deployments summer 2008.
    Elster's proven EnergyAxis System delivers advanced AMI solutions for the
electricity, gas and water industries. Elster has the largest two-way mesh
radio frequency AMI deployment in the world that is delivering complex billing
information and performing remote disconnects and reconnects on a daily basis.
    The PowerCost Monitor is the first integrated device of its kind on the
market. Under the agreement Elster and Blue Line will jointly market and sell
the device to existing deployments of the EnergyAxis System as well as future
AMI deployments.
    "This is an exciting development", said Danny Tuff, CEO of Blue Line
Innovations. "Again, we are first to market with an innovative electricity
monitoring product and it will also give us the ability to offer this new
product to utilities that have already deployed the EnergyAxis System."
    Real-time energy feedback has been proven to reduce energy consumption by
up to 20 percent. The PowerCost Monitor has been cited in numerous studies to
provide positive energy conservation over the long term. Recognized as an
industry leader, Blue Line has won numerous awards for the energy saving
    "We are pleased to be working with Blue Line," said Sharon Allan,
president, Elster Integrated Solutions. "Our customers across both companies
will benefit from the integrated device that results from this alliance."

    About Elster Integrated Solutions

    EIS delivers AMR and AMI systems that help utilities improve revenue
cycle services, customer service, and delivery reliability as well as
implement demand response and conservation programs. EIS delivers and
integrates metering automation solutions for utility customers so that they
can better manage their business in the area of electric, water, and gas usage
as well as facilitate new end-customer programs. Experienced in field-proven
AMR and AMI system deployment, EIS enables business and customer management
from metering information. Core to EIS solutions are the use of intelligent
standards-based communications. For more information, visit

    About Elster Group

    Elster Group is a world leader in Advanced Metering Infrastructure (AMI)
and integrated metering and utilization solutions to the gas, electricity and
water industries. Elster's high quality AMI and AMR products, systems, and
solutions reflect the wealth of knowledge and experience gained from over
170 years of dedication to measuring precious resources and energy. Elster
provides world class solutions and advanced technologies to help utilities
more easily, efficiently and reliably obtain and use advanced metering
intelligence to improve customer service, enhance operational efficiency, and
increase revenues. Elster's AMI solutions enable utilities to cost-effectively
generate, deliver, manage and conserve the life-essential resources of gas,
electricity and water. The group has over 7,500 staff and operations in
38 countries, focused in North and South America, Europe, and Asia. For
additional information, visit

    About Blue Line Innovations

    Blue Line Innovations Inc. is the world's leader in providing real-time
energy feedback technologies for residential energy conservation programs.
Blue Line's popular in-home display, the PowerCost Monitor(TM), is an energy
conservation tool that displays in real-time, a home's electricity cost in
dollars and cents and in kilowatt hours. Blue Line technology is the most
widely deployed real time energy feedback device in the world. Given the
global focus on energy conservation, Blue Line Innovations is well positioned
to support individuals, utilities and governments in achieving their
conservation goals.

For further information:

For further information: Shaun Markey, Blue Line Innovations Public
Relations, (613) 728-9951,; Gabrielle Puccio, Director
of Corporate Communications, Elster Electricity, (919) 250-5413,

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