Bird Study Leads to SFI (R) Conservation Research Award

    TORONTO, Feb. 25 /PRNewswire-USNewswire/ -- Participants in a unique
study of bird populations that is expected to improve forestry practices in
Canada's Acadian forests have received the first-ever Sustainable Forestry
Initiative(R) (SFI(R)) Leadership in Conservation Research Award.

    SFI President and CEO Kathy Abusow presented the award today to
UPM-Kymmene Inc., a global leader in magazine paper production; Time Inc., the
world's largest magazine publisher; the Universite de Moncton; the New
Brunswick Department of Natural Resources; The Nature Conservancy of Canada,
and Bird Studies Canada.

    "This is a truly unique project involving the landowner, academics,
conservation groups, forest companies and the customer, all committed to using
research to strengthen forest management and deliver real, on-the-ground
results," said Abusow. "Ongoing research and up-to-date science are key to
responsible forest management."

    The Birds as Bioindicators of Biodiversity Study was launched in April
2007, with the first results expected in two to three years. The study is
evaluating the reproductive performance of several songbird and woodpecker
species in treated and controlled areas of public lands managed by UPM-Kymmene
in New Brunswick, with a goal to use results in the development of future best
management practices.

    "This study fits perfectly with UPM's global biodiversity program, which
aims to develop best practices for all of our forest operations around the
world and to monitor the progress we are making," said Phil Riebel, Director,
Environmental Affairs for UPM-North America.

    "The world's forests are vital natural resources," said David Refkin,
Time Inc.'s Director of Sustainable Development. "Through its Certified
Sustainable Forestry Program, Time Inc. works to ensure that as much paper as
possible comes from forests that are harvested sustainably. It is important
for customers to support work that will strengthen forestry practices and we
are honored to be recognized for our leadership role by SFI."

    The project combines extensive bird surveys and intensive monitoring of
the nests of several bird species. One of the species to be monitored is the
Pileated Woodpecker, which nests in large dead or dying trees and forages in
dead wood such as snags, stumps and fallen dead trees.

    Dr. Marc-Andre Villard, who holds the Canada Research Chair in Landscape
Conservation at the Universite de Moncton, which is responsible for the
research project, pointed out that the study is based on a methodology that
may inspire future biodiversity research in other Canadian forests. "The
findings will contribute to national and international discussions on
biodiversity research, forest certification, policy development and forest
legislation," Dr. Villard said.

    The Birds as Bioindicators of Biodiversity Study will benefit from the
expertise of The Nature Conservancy of Canada, a national charity dedicated to
the conservation of ecologically significant land, and Bird Studies Canada,
which advances the understanding, appreciation and conservation of wild birds
and their habitats.

    "As Canada's leading land conservation organization, The Nature
Conservancy of Canada works to protect key areas of ecological significance
through sound conservation science," said John Foley, Associate Regional Vice
President, Conservation, for the Atlantic Region of The Nature Conservancy of
Canada. "By working with partners such as UPM and the Universite de Moncton,
the benefits of this study will help to conserve biodiversity in forested
regions, extending far beyond the borders of New Brunswick."

    "Some forest bird species have specific habitat requirements, and can
thus be used as indicators of these habitat types," said Becky Whittam,
Atlantic Canada program manager for Bird Studies Canada. "Monitoring the
response of these indicators to forest harvest practices allows researchers to
assess the environmental impact of these practices and ultimately recommend or
develop forestry practices that are least disruptive to birds and other

    "This study will help us manage our province's public forests in a manner
that respects social, environmental and economic values," said Donald
Arseneault, New Brunswick's Minister of Natural Resources. "These forests are
home to wildlife, provide us with spiritual and recreational opportunities,
support biodiversity, supply us with clean water and fresh air, and provide
economic benefits."

    "Since 1995, SFI program participants have contributed more than $885
million toward forest management research," Abusow said. "This new Leadership
in Conservation Research Award gives us an opportunity to recognize the
companies and agencies that have done so much to protect the environment and
advance forestry practices."

    The Birds as Bioindicators of Biodiversity Study was selected for its
strong collaborative partnerships and because its impact will go well beyond
lands managed by UPM, allowing other forest managers to use the latest in
up-to-date science to guide their forest management activities and ensure they
best meet the needs of indicator species.

    The SFI program is one of the largest sustainable forestry certification
programs in the world. There are more than 143.7 million acres (58.1 million
hectares) certified to the comprehensive SFI Standard across North America,
and the SFI labeling program can attest to the fact that the fiber in a
product is from a well-managed source. The SFI Standard is based on principles
and measures that promote sustainability including measures to protect water
quality, biodiversity, wildlife habitat, species at risk and forests of
exceptional conservation value.


    Karen Brandt, VP Market Affairs, SFI Inc., tel: 250 710-9672
    Sharon Pond, Communications Manager, UPM North America, tel: 630 850-4990
    Cub Barrett, Time Inc., tel: 212 522-9906
    Dr. Marc-Andre Villard, Universite de Moncton, tel. 506 858-4334

    Photos of study birds available.

    Notes for Editors:

    SFI Inc. is a 501c(3) non-profit organization and is solely responsible
for maintaining, overseeing and improving the Sustainable Forestry Initiative
program. SFI Inc. directs all elements of the Sustainable Forestry Initiative
program including the SFI Standard, chain-of-custody certification, labeling
and marketing. SFI Inc. is overseen by a three-chamber Board of Directors
representing social, environmental and economic sectors. For more information
about the SFI program, visit

    UPM is one of the world's leading forest products groups. The Group's
sales in 2006 were EUR 10 billion, and it has about 28,700 employees. UPM's
main products include printing papers, converting materials and wood products.
The company has production plants in 15 countries and its main market areas
are Europe and North America. UPM's shares are listed on the Helsinki stock
exchange. UPM has a global forestry and wood sourcing organization to secure
wood supply to its different mills as well as to manage company forests. The
company owns and manages forestry land in Canada, Finland, Russia, the U.K.
and the U.S. Further information is available on the company's website at

    Time Inc., a Time Warner company, is one of the largest content companies
in the world. With 125 magazines, it is the largest magazine publisher in the
U.S. and U.K.  Each month, one out of every two American adults reads a Time
Inc. magazine, and one out of every seven, who are online, visits a company
website (more than 24 million unique visitors). Time Inc.'s popular brands and
successful franchises extend to online, television, cable VOD, satellite
radio, mobile devices, events and branded products.

    The Universite de Moncton (U de M) is a French-language university in
Moncton, New Brunswick, serving the Acadian community of Atlantic Canada.
Founded in 1963, the modern U de M is an amalgamation of six colleges,
including the College Saint-Joseph (founded at Memramcook in 1864), the
College du Sacre-Coeur de Bathurst, and the College Saint-Louis d'Edmundston.
It has campuses in Edmundston and Shippagan in addition to the primary campus
in Moncton. The main campus at Moncton has eight faculties: Administration,
Arts and Social Sciences, Education, Engineering, Graduate Studies, Health
Sciences and Community Services, Law and Sciences.

    The New Brunswick Department of Natural Resources (DNR) is responsible
for managing 3.3 million hectares of public land in the best interest of all
New Brunswick residents. New Brunswick's public forest is divided into 10
timber licenses. Each license is leased to a large forest-based company
(called a licensee) under a 25-year agreement. Licensee performance is
monitored regularly and evaluated every five years. Licensees manage public
forest following the goals, objectives and standards as described in the
documents; "The New Brunswick Public Forest:  Our Shared Future" and
"Objectives and Standards for the New Brunswick Crown Forest for the 2007-2012
Period" (English) or (French)

    Bird Studies Canada (BSC) is recognized nation-wide as a leading and
respected not-for-profit conservation organization dedicated to advancing the
understanding, appreciation and conservation of wild birds and their habitats,
in Canada and elsewhere, through studies that engage the skills, enthusiasm
and support of its members, volunteers, staff and the interested public.

    The Nature Conservancy of Canada (NCC) protects areas of biological
diversity for their intrinsic value and for the benefit of future generations.
An innovative, creative and scientific organization, NCC takes a business-
like approach in securing ecologically significant natural areas through
purchases, donations, conservation agreements and other mechanisms, and in
achieving long-term stewardship of sites through management plans and
monitoring arrangements. NCC is the leader in conservation of Canada's natural

For further information:

For further information: Karen Brandt, VP Market Affairs, SFI Inc., 
+1-250-710-9672; Sharon Pond, Communications Manager, UPM North America, 
+1-630-850-4990; Cub Barrett, Time Inc., +1-212 522-9906; or Dr. Marc-Andre 
Villard, Universite de Moncton, +1-506-858-4334 Web Site:        

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