Biotherm gives men at their peak "SUPREME FORCE", a unique treatment combining technology, science and nature

    MONTREAL, March 6 /CNW Telbec/ - Biotherm Homme, number one in the
selective men's skincare market(*), offers men in their prime a state-of-the-art
skincare treatment containing active ingredients that reactivates the vital
functions of the skin and reconstructs its underlying structure.
    Mature men are not bothered by wrinkles; they even consider them a mark
of distinction. But when men reach fifty, they begin to be concerned about
their skin, since it undergoes drastic changes: it is weaker, less dense, and
age spots appear.
    Inspired by the longevity of a thousand-year-old tree, the Japanese
cedar, Biotherm biologists created FORCE SUPREME, Deep Nutri-Replenishing Care
with cedar bud extract, Pro-Xylane(TM), and Biotherm Dermobiotic(TM).
    Nine years of research were needed to develop this formula combining
nature and science. The extract of the Japanese cedar bud accelerates cellular
regeneration to replenish surface skin substance. Pro-Xylane(TM) acts on every
layer of the skin (epidermis, dermal-epidermal junction, and dermis) to
strengthen density and reshape tissue structures altered by the passage of
time. Pure Thermal Plankton(TM), with Dermobiotic properties, stimulates the
natural defenses of skin cells against oxidative stress.
    Offered in an elegant metallic pot, FORCE SUPREME is a luxurious balm,
which will retail for $65 and will be available beginning March 2008 in major
stores, select pharmacies, and online at

    About Biotherm Homme

    Founded in France in 1985, Biotherm Homme is the pioneer in men's
skincare. Today, it can be found in over seventy countries. The Biotherm Homme
line is formulated from a base of Pure Thermal Plankton(TM), the 1st active
ingredient to demonstrate dermobiotic properties. Endorsed by the scientific
community, Pure Thermal Plankton(TM) has the exceptional capacity to
regenerate and sooth the skin, thanks to its natural biological affinity with
cells. The Biotherm Homme collection combines the purest active ingredients to
offer high-performance skincare treatments featuring cutting-edge technology.
Known worldwide for its science of textures, Biotherm develops men's skincare
products with light textures that penetrate quickly to leave skin feeling
clean and refreshed.

    (*)Source: Euromonitor and Ceroy

For further information:

For further information: Nadine Lajoie, Biotherm Press Relations,
L'Oréal Canada, (514) 287-4645,

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