BIOMEDEX 2007 - Pharmaceutical Public Relations and Marketing are key highlights of BIOMEDEX!

    MONTREAL, March 20 /CNW Telbec/ - Public relations and online marketing
are in the spot light of the next edition of BIOMEDEX, Canada's most
pre-eminent annual meeting in the life and science industry, taking place next
March 29 at the Sheraton Hotel in Laval.
    Challenges and issues in the industry and its pharmaceutical image will
expose forthcoming strategies put in operation to increase public trust.
PricewaterhouseCoopers' will introduce results from a research aimed directly
towards matters that intersect with public confidence. Conference speakers
will include: Geoff Collett, Director, Business Development for AstraZeneca
Canada and Jacques Lefebvre, Vice-President, Strategic Affairs and
Communications for Canada's Research-Based Pharmaceutical Companies (Rx&D),
    Online marketing will focus on how exactly new technologies are to be
integrated into pharmaceutical marketing strategies. Participating conference
speakers: Ray Chepesiuk, Commissioner for The Pharmaceutical Advertising
Advisory Board (PAAB), Canada, Paul Bergeron, Executive Vice-President,
Managing Director for LXB Communication-Marketing, Canada and Dean Michelin,
Director of Client Services for Boom Works Enterprises Inc., Canada.
    IMS Health Canada will introduce, in the Biotech and pharmaceutical
market portion, results from a study on the pharmaceutical and
biotechnological business as well as today's growth paradigm and the pipeline

    BIOMEDEX 2007, taking place next March 29 at the Sheraton Hotel in Laval,
in the heart of the City of biotechnology and human health of Metropolitan
Montreal, will host several conferences, a business forum involving an
impressive amount of national and international investors as well as a trade
exhibition. Over five hundred executives, renowned professionals and prominent
members and workers of the life science industry won't miss out on the event!

    Complete program, details and inscription form are available on the
official website:

For further information:

For further information: Tammy Peddle, Press Relations, (514) 733-8411,
ext. 203,,; Information & media
accreditation:; Source: BIOQuébec

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