Better Safe Than Sorry: RBC Donation Helps Red Cross Provide Personal Disaster Assistance

    RBC Poll Finds Only Half of Canadians Prepared for an Emergency

    MISSISSAUGA, ON, July 30 /CNW/ - Canadians are not prepared for
unexpected emergencies, according to a 2008 survey by RBC Insurance/Ipsos
Reid. To help heighten awareness of the need for emergency preparedness among
Canadians, RBC Foundation has donated $600,000 to the Canadian Red Cross (CRC)
to be a founding partner of the Red Cross Personal Disaster Assistance (PDA)
    "We are very proud to work with the Canadian Red Cross as a founding
partner of the PDA plan to enhance disaster relief efforts to Canadians," said
Neil Skelding, president and CEO, RBC Insurance. "RBC's assistance will go
directly to provide humanitarian relief to Canadians affected by disasters,
ranging from local emergencies to large-scale disasters. It will also support
the essential services of Red Cross PDA volunteers by providing effective
training and resources to help them assist victims of disasters."
    According to the RBC survey, only one-half of Canadians are as prepared
as they should be for various types of emergencies. In fact, only 47 per cent
have an emergency supply kit for their home that includes first aid supplies,
food, water, a flashlight and batteries. Just half (50 per cent) have an
emergency supply kit for their car that includes first aid supplies, blankets
or extra clothing.
    PDA volunteers, who are specially trained and on-call 24 hours, seven
days a week, provide comfort, support and depending on the circumstances,
essential services and supplies such as shelter, clothing, comfort kits and
blankets to Canadians who have been affected by disasters or emergencies. PDA
is there to ensure that people affected by disaster have their basic needs met
while they get re-established and contact family members, their insurance
company or government social services.
    "Whether it's helping set up emergency medical treatment abroad or
assisting with a claim after an automobile accident or house fire, RBC
understands the importance of being there to help people get re-established
after an emergency," said Don Shropshire, National Director, Disaster
Management, Canadian Red Cross. "With their support, we can ensure that our
PDA volunteers receive the best training and resources to help Canadians when
they need it most."

    About RBC Insurance

    RBC Insurance, the largest Canadian bank owned insurance group of
companies, through its legal operating entities, RBC General Insurance
Company, provides a wide range of life, health, travel, home, auto and
reinsurance products as well as creditor insurance services to more than five
million North American customers. Its fast growing home and auto insurance
business offers Canadians a comprehensive range of personal home and auto
insurance products through direct sales channels, including over the phone,
the Internet and retail insurance branches, as well as through group insurance
plans. RBC Insurance also offers a premier claims service, available 24/7 to
help clients when they need it most. For more information, please visit

    About the Canadian Red Cross

    The Canadian Red Cross is a member of the International Red Cross and Red
Crescent Movement, which includes the International Federation of Red Cross
and Red Crescent Societies, the International Committee of the Red Cross and
186 national Red Cross and Red Crescent Societies. Our mission is to improve
the lives of vulnerable people by mobilizing the power of humanity in Canada
and around the world.

For further information:

For further information: Media Contacts: RBC Insurance, Kerry Gaetano,
(905) 816-5583,; Margie McNeil, (905) 606-1425,; Canadian Red Cross, Heather Badenoch, (613) 740-1928,

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890