Better Business Bureau applauds CEG Energy's new community choice campaign

    VANCOUVER, Jan. 23 /CNW/ - Last year's deregulation in BC's natural gas
market finally broke the monopoly Terasen held on BC's rising natural gas
prices for residential consumers. As a result, over a dozen newly licensed gas
marketing companies overwhelmed BC residents with a surge of often very
aggressive door-to-door sales people offering fixed rate programs.
    According to Lynda Pasacreta, President of the Better Business Bureau
Mainland BC, "We received a staggering number of complaints from customers who
were confused and frustrated with some of the door-to-door marketing
activity." Unfortunately, the educational material and media coverage provided
to consumers last year did not result in the clarity many consumers needed to
understand their choices.
    "We want to mirror what CEG has accomplished in the BC business community
and that is to become the natural gas supplier of choice. CEG is not marketing
door-to-door because we respect customer choice. But we feel confident and
excited about our new residential service, and have seen an overwhelming
amount of interest in BC, from customers who want to benefit from stable
natural gas rates," added CEG Director Kirby Morrow.
    CEG Energy is a respected part of the business community in BC, and has
grown to become the leader in serving commercial and industrial consumers
natural gas. As an alternative to door-to-door sales CEG has initiated a
marketing program designed to invite consumers to come to CEG's door by
providing added value, consumer educational material, community contributions
and access to "green" products and services.
    "CEG Energy is a company that has really listened to public concerns in
the marketplace and took a proactive step in another direction. By offering
education, customer service and clear information they've responded to what
the customers want," added BBB Vancouver President Lynda Pasacreta.

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