Betfred selects myCitadel for rapid bank transfer and launches joint marketing promotion

    VANCOUVER, Dec. 20 /CNW/ - ESI Entertainment Systems Inc., (TSX: ESY)
today announced that its subsidiary, Citadel Commerce Corp. has contracted
with Betfred, one of the UK's most recognized gaming brands, to provide
real-time bank transfer solutions via myCitadel World Wide Wallet to help
drive Betfred's expansion in the European online gaming market.
    myCitadel World Wide Wallet is a personal web-based cash account that
consumers can fund directly from their bank account. Consumers can immediately
use the funds to make purchases on a merchant's site or can transfer them to
friends or relatives. myCitadel Wallet is simple and secure and currently
accepts Bank Transfers, Visa, MasterCard, and Electronic Funds Transfers in
many countries using local currencies.
    Certain European markets provide payment challenges to online merchants
because consumers are culturally more familiar with using direct bank payments
and credit card usage on the internet is low. Betfred can now offer its
customers a cost effective means of making Rapid Bank Transfers via near
real-time international bank transfers into their myCitadel Wallet. The
customer merely logs onto their bank account and within a few minutes the
cleared funds appear in their myCitadel account. This provides Betfred's
customers with the ability to fund their wallet to play and bet almost
    Betfred is providing a 200% deposit bonus, double the incentive normally
provided to promote myCitadel to its customer base. Additionally, as of Sunday
9th December 2007, for every successful deposit a player makes into their
Betfred Poker account using myCitadel, that player will be awarded with a
tournament entry token. This token can be used to register to play one of ten
Betfred/myCitadel European Poker Tour (EPT) German Open Freeroll Qualifiers
running between Sunday 16th December 2007 and Wednesday 16th January 2008.
    The top ten players from each of the ten qualifiers will be awarded a
seat at the Betfred/myCitadel EPT German Open Final, scheduled to take place
at Betfred Poker on Sunday 20th January 2008 at 18:45 GMT (19:45 CET).
    The winner of the Betfred/myCitadel tournament will be awarded an all
expenses paid seat at the European Poker Tour German Open Main Event taking
place at the Casino Hohensyburg in Dortmund, Germany between Tuesday
29th January and Saturday 2nd February 2008, the buy-in for which is
    myCitadel is authorized as a large e-money issuer by the UK Financial
Services Authority, and presently supports consumers from Austria, Belgium,
Bulgaria, Canada, Switzerland, China, Cyprus, Czech Republic, Germany,
Denmark, Spain, Finland, France, United Kingdom, Greece, Ireland, Iceland,
Italy, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania,
Sweden, and Slovenia, with additional countries constantly being added.

    About Betfred

    Betfred, led by Chairman and founder Fred Done, are the world's largest
independent bookmakers and the UK's biggest independent high street retailer
with over 600 shops, 5,000 employees and a turnover in excess of (pnds
stlg) 1.5 billion. Betfred is also the official bookmaker and gaming partner
for Wembley Stadium and Manchester United.

    About ESI Entertainment Systems Inc.

    ESI Entertainment Systems Inc. ("ESI") (TSX: ESY) provides products and
services to the international gaming and payment processing industries through
its three principal subsidiaries, Citadel Commerce Corp., ESI Integrity Inc.
and PlayLine Inc. ESI's products and services, which primarily consist of
payment processing, transaction monitoring and turnkey gaming platforms, are
deployed in the on-line and land based gaming markets.

    %SEDAR: 00023260E

For further information:

For further information: ESI Entertainment Systems Inc., Tony Greening,
Chief Executive Officer, Telephone: (604) 299-6922, email:,

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