DMDS to Provide Secure Online Review and Voting for THE BET AWARDS and THE BET HIP HOP AWARDS
TORONTO, May 11 /CNW/ - YANGAROO Inc. (TSXV: YOO) (OTCBB: YOOIF), the industry's leading secure digital media
distribution company, has signed a multi-year agreement with Black
Entertainment Television (BET NETWORKS) to power online review and
professional member voting for the forthcoming BET AWARDS to be held in
Los Angeles in June and THE BET HIP HOP AWARDS to be held in Atlanta in
October. BET will employ YANGAROO's patented Digital Media Distribution
System (DMDS) Awards solution to securely distribute ballots in digital
formats to its voting members. Through DMDS, members will be able to
review materials online and vote electronically at the time that is
most convenient for them.
The agreement with BET follows similar, previous deals YANGAROO has
inked with The GRAMMYS, The JUNOS, The Academy of Country Music Awards,
and others to provide award shows with a cost-saving and
"BET is excited about working with YANGAROO and their state of the art
DMDS Awards show technology," said Lynne Harris Taylor, Vice President
of Specials, BET and Executive Producer THE BET AWARDS and THE BET HIP
HOP AWARDS. "DMDS now delivers much of the video content to our BET
broadcast properties and it made sense to expand our relationship to
include our award shows as well."
"DMDS Awards solution has become the industry standard," said Scott
Wambolt, CEO of Yangaroo. "DMDS offers an easy to implement,
cost-saving, environmentally friendly workflow improvement solution for
the music, advertising and broadcasting industries. BET is a key
partner for us as it is a major destination for music videos and
advertising content. BET is also one of the world's strongest brands
and we are pleased that we have been able to deepen our business
relationship them and are honored that they have entrusted us with
these two premier awards shows."
About THE BET AWARDS:
Over the years, THE BET AWARDS have transformed the entertainment
landscape and have become the most watched awards program in cable
history. THE BET AWARDS'11 will recognize the achievements of artist,
entertainers, and athletes in 18 categories. Televised live from Los
Angeles, CA on Sunday, June 26th 2011 from 8 - 11pm/EDT at the Shrine Auditorium, this year's event will feature performances
from some of the biggest musical artists, spotlight community heroes
and pay tributes to lifetime and humanitarian achievements.
About THE BET HIP HOP AWARDS:
The BET HIP HOP AWARDS began in 2006 confirming that the Hip Hop genre
is more than a musical style; it is a part of American culture. Taped
in Atlanta, Georgia, THE HIP HOP AWARDS provides an electrifying
evening of non-stop homage to Hip Hop music, recognizing Hip Hop artist
in 16 different categories as well as the I AM HIP HOP Icon Award.
YANGAROO's patented Digital Media Distribution System (DMDS) is a
leading secure B2B digital delivery solution for the music and
advertising industries. DMDS replaces the physical distribution of
audio and video content for music, music videos, and advertising to
television, radio, media, retailers, and other authorized recipients
with more accountable, effective, and far less costly digital delivery
of broadcast quality media via the Internet. The DMDS Awards platform
powers the world's major music industry awards shows.
Named one of Canada's Top 100 Tech Companies for 2009 by Canadian
Business, YANGAROO has offices in Toronto, New York, Los Angeles, and
Dallas. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the
symbol YOO and in the U.S. under OTCBB: YOOIF. For further information,
please contact Scott Wambolt at 416-534-0607 ext.111 or visit www.yangaroo.com.
The statements contained in this release that are not purely historical
are forward-looking statements and are subject to risks and
uncertainties that could cause such statements to differ materially
from actual future events or results. Such forward-looking statements
are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. The TSX Venture Exchange does
not accept responsibility for the adequacy or accuracy of this release.
SOURCE YANGAROO Inc.
For further information:
Contact for YANGAROO:
Contacts for BET: