Best Western Offers Race Fans the Chance for a 'Suite' Experience



    
    The Official Hotel of NASCAR(R) to Honor One Lucky Speed Rewards(SM)
Member
    with VIP Experience to the November NASCAR Busch Series(TM) Race in
Phoenix
    

    PHOENIX, Aug. 20 /CNW/ -- Best Western, the Official Hotel of NASCAR(R),
will give race fans the opportunity to experience the "lap" of luxury through
a special sweepstakes.
    
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20030627/BESTWESTERNLOGO)
    
    From August 13 through October 6, 2007, members of Best Western's free
NASCAR-themed loyalty program, Speed Rewards, will earn a contest entry for
each night they stay at any of the 4,200 Best Western hotels worldwide.  A
random drawing will determine the Grand Prize winner, who will receive a VIP
experience for two to the NASCAR Busch Series race in Phoenix on November 10
(ESPN2 / 4 p.m. EST).  The package includes airfare, Best Western hotel
accommodations, car rental and Best Western suite tickets.
    In addition to earning one entry per stay, NASCAR fans who have not yet
joined Speed Rewards will earn one entry upon enrollment in the program.
Existing Speed Rewards members will receive one entry when they register for
the sweepstakes.

    For more information and to enter, visit
http://www.goldcrownclub.com/racepromo.
    "As the Official Hotel of NASCAR, Best Western hosts thousands of race
fans, not only during the season but throughout the year as they travel for
business and leisure," said Dorothy Dowling, senior vice president of
marketing and sales for Best Western.  "Through this promotion, we extend our
sincere thanks to them for making Best Western their preferred home on the
road."
    Launched in March 2004, Speed Rewards is Best Western's free loyalty
program tailored to the race enthusiast -- and the first in the industry
designed for a specific lifestyle demographic.  Speed Rewards members can earn
points redeemable for NASCAR-licensed merchandise such as jackets, caps, and
race-related items, including ProScan headsets and Richard Petty Driving
Experience gift certificates.  Members can also earn free room nights anywhere
in the world, as well as dining, entertainment and shopping certificates.
    
    ABOUT BEST WESTERN INTERNATIONAL
    
    Best Western International is THE WORLD'S LARGEST HOTEL CHAIN(R),
providing marketing, reservations and operational support to 4,200(*)
independently owned and operated member hotels in 80(*) countries and
territories worldwide.  Founded in 1946, this iconic brand is host to
approximately 400,000 worldwide guests each night.  A pioneer within the
industry, Best Western is recognized for its distinctive business model and
diverse hotel portfolio.  The company continues to innovate and enhance both
the business and leisure travel experience.  Since 2004, Best Western has
served as the Official Hotel of NASCAR(R).  For more information or to make a
reservation, please visit http://www.bestwestern.com.
    
    (*)Numbers are approximate and can fluctuate.
    
    Sweepstakes rules: NO PURCHASE NECESSARY. VOID IN QUEBEC AND WHERE
PROHIBITED BY LAW. Open to legal residents of the Continental United States
and Canada (except Quebec) 18 years or older as of August 13, 2007.
Sweepstakes ends October 6, 2007. See Official Rules
(http://www.goldcrownclub.com/racepromo) for the odds and prize description.
Sponsor -- Best Western International, Inc.  NASCAR(R) and the NASCAR logo are
registered trademarks of the National Association for Stock Car Auto Racing,
Inc. NASCAR, Inc. is not a sponsor of this promotion. The NASCAR Busch Series
marks are owned by NASCAR, Inc. and Anheuser-Busch, Busch Beer, St. Louis, MO.

    
    CONTACT: Heather Koncilja                     Tim Black
             Best Western International           Allison & Partners
             (602) 957-5752                       (415) 277-4920
             heather.koncilja@bestwestern.com     tim@allisonpr.com
    




For further information:

For further information: Heather Koncilja of Best Western International,
 +1-602-957-5752, heather.koncilja@bestwestern.com; or Tim Black of Allison & 
Partners, +1-415-277-4920, tim@allisonpr.com, for Best Western International
Web Site: http://www.bestwestern.com

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Best Western International, Inc.

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