Best Western International Rewards Guests With up to Quadruple Points for Winter Travel

    Winter Promotion Kicks off Year-Round Offers to Reward Travelers

    PHOENIX, Jan. 5 /CNW/ -- Best Western International, The World's Largest
Hotel Chain(R), is offering guests who pay with their MasterCard(R) card the
chance to earn double, triple and even quadruple the rewards on their winter
travel. This generous offer makes it possible for Best Western Rewards(SM)
program members to earn the equivalent of two free room nights after staying
just four nights during the promotion!


    From January 1 through February 14, members of Best Western Rewards
(formerly Gold Crown Club International) earn double points when they stay two
nights, triple points when they stay three nights and quadruple points when
they stay four nights during the promotional period.  Nights do not have to be
consecutive, but Rewards members must pay with a MasterCard card to receive
bonus points.

    The winter promotion is the first in Best Western's yearlong campaign of
generous promotions and offers.

    "Times are tough, so Best Western is giving our loyal customers greater
value and extra rewards," said Dorothy Dowling, Best Western's senior vice
president of marketing and sales.  "We plan to offer our guests a promotion
every day of 2009 to help them earn more rewards and faster rewards during a
time when it matters most."

    To be eligible, guests must register for the promotion at, reside in North America, South America, China or
Asia and be members of Best Western Rewards.  Individuals who are not already
members may join the program prior to or during their first stay.  Membership
is free.

    Best Western Rewards is one of the hotel industry's most generous rewards
programs and one of few that is truly international. With more than 4,000
locations in 80 countries, Best Western makes it easy for members to earn
points that can be redeemed for global free room nights with no blackout
dates, dining, shopping and entertainment gift cards, gas cards, airline miles
and more. Program members can book their award nights and purchase travel at

    For more information on the promotion, visit
or call 1-800-WESTERN.

    Best Western International is THE WORLD'S LARGEST HOTEL CHAIN(R),
providing marketing, reservations and operational support to over 4,000(*)
independently owned and operated member hotels in 80(*) countries and
territories worldwide.  An industry pioneer since 1946, Best Western has grown
into an iconic brand that hosts 400,000(*) worldwide guests each night.  Best
Western's diverse property portfolio, its greatest strength, stems from a
business model designed to give owners maximum flexibility to address
market-specific needs.  Equally committed to the business and leisure
traveler, Best Western recently embarked on a five-year mission to lead the
hotel industry in customer care.  Since 2004, Best Western has served as the
Official Hotel of NASCAR(R).  For more information or to make a reservation,
please visit

    (*)Numbers are approximate and can fluctuate.


    Marie Yarroll                           Kelly Schwartz
    Best Western International              Allison & Partners
    (602) 957-5750                          (480) 776-6412 


For further information:

For further information: Marie Yarroll of Best Western International,
+1-602-957-5750,; or Kelly Schwartz of Allison &
Partners, +1-480-776-6412,, for Best Western International
Web Site:

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