Best Western International and Harley-Davidson Team Up, Announce Rewards Program

    New Gold Crown Club International Ride Rewards(TM) Frequent Guest Program
    Offers Savings and Benefits for Harley-Davidson Enthusiasts

    PHOENIX, April 30 /CNW/ -- Best Western International today announced the
launch of Gold Crown Club International Ride Rewards(TM), an exciting, free,
specially-themed frequent guest program for Harley-Davidson enthusiasts.  The
rewards program is part of a multi-year agreement between Best Western and
Harley-Davidson Motor Company to bring enhanced travel benefits to Harley
    Any Harley-Davidson owner or enthusiast can register for the program by
going to  Once registered
online as Gold Crown Club Ride Rewards members, any Harley-Davidson enthusiast
will earn 10 points for every U.S. dollar (or Canadian equivalent) spent on
qualified room rates, or 250 airline miles per qualified stay, at any of the
4,200 Best Western hotels worldwide.  Ride Rewards members can redeem points
toward an extensive offering of product and service awards -- including Global
Free Room Nights, merchandise, as well as dining, shopping and entertainment
gift certificates.  In addition, Ride Rewards members will be eligible for
special promotions and bonuses throughout the year.
    As a complement to Ride Rewards, Best Western will also serve as a
preferred hotel chain for Harley-Davidson's "Great Roads" interactive Web
application, found at  Using Microsoft(R)
Virtual Earth(TM) technology, the application maps out a variety of
picturesque U.S. "Great Roads" and shows Best Western hotels and
Harley-Davidson dealerships along the way.  Each property listing features
hotel descriptions along with a directory of services and amenities.  A 10
percent savings is available to customers who book their Best Western
reservations through this Web site, or by calling 1-888-224-BIKE.
    By joining Best Western's Gold Crown Club International Ride Rewards
loyalty program online, Harley-Davidson enthusiasts will automatically receive
Gold Elite status, which includes 10 percent bonus points on every Best
Western stay and the ability to purchase points for award redemption, along
with other signature benefits.
    "Like Harley-Davidson, Best Western's heritage is deeply rooted along
America's scenic highways and byways," said Dorothy Dowling, senior vice
president of marketing and sales for Best Western.  "These two brands,
synonymous with road travel, have joined together to create an exciting new
program to meet the needs of this group of adventurers."
    "Harley-Davidson is very excited to team with Best Western to offer our
enthusiasts additional benefits," said Lara Lee, vice president,
Harley-Davidson Enthusiast Services.  "There are always plenty of great
reasons to ride, and now Harley-Davidson and Best Western are making it even
easier to get out and hit the open road."
    For more information on Ride Rewards and other features of the Best
Western/Harley-Davidson partnership, visit or

    About Best Western International
    Best Western International is THE WORLD'S LARGEST HOTEL CHAIN(R),
providing marketing, reservations and operational support to 4,200(*)
independently owned and operated member hotels in 80(*) countries and
territories worldwide.  Founded in 1946, this iconic brand is host to
approximately 400,000 worldwide guests each night.  A pioneer within the
industry, Best Western is recognized for its distinctive business model and
diverse hotel portfolio.  The company continues to innovate and enhance both
the business and leisure travel experience.  Since 2004, Best Western has
served as the Official Hotel of NASCAR(R).  For more information, please visit

    (*)  Numbers are approximate and can fluctuate.

    Contact:  Denise Seomin                       Marcus Gamo
              Best Western International          Allison & Partners
              (602) 957-5668                      (415) 277-4925


For further information:

For further information: Denise Seomin of Best Western International, 
+1-602-957-5668,; or Marcus Gamo of Allison & 
Partners, +1-415-277-4925, Web Site:        

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