Best Western Appoints VRX Studios Preferred Supplier

    VANCOUVER, June 10 /CNW/ - VRX Worldwide Inc. (TSX-V:VRW) and
Best Western International, Inc. announced today they have signed an agreement
appointing VRX Studios Inc. as preferred provider of rich media content
services for Best Western International. VRX Studios is a wholly owned
subsidiary of VRX Worldwide.
    As the world's leading rich media production studio, VRX Studios will
produce high-definition 360 degree virtual tours, still images and interactive
maps of participating Best Western properties. In addition, VRX Studios will
provide managed content hosting services for and make
Best Western's rich media content available to all online travel agencies,
global distribution systems and tour operators through Athena(TM),
VRX Studios' innovative new rich media distribution system.
    Best Western has also selected VRX as their photography company of record
for their "Members as Heroes" advertising and promotional campaign currently
being rolled out across North America. As part of the campaign VRX Studios is
providing traditional photography services, creating print quality photos of
selected hotels and their owners to accompany the corresponding TV
    "We selected VRX Studios because of their excellent reputation, their
proven ability to consistently deliver the highest quality rich media content
and their extremely high level of customer service" said Karmela Gaffney,
Managing Director, e-Commerce & Advertising, Best Western International. "We
are extremely confident that VRX can provide us with the quality, consistency
and innovation required to continue to propel the Best Western brand forward."
    Best Western was one of the first lodging brands to provide booking
capabilities to Internet users when the hospitality giant added this service
on Dec. 19, 1995. On average, has been booking $1 million in
revenue per day for the hotel chain since January 2005.
    "We are honoured to add Best Western to our long list of distinguished
hospitality clients," commented David MacLaren, president and CEO of
VRX Studios. "The strength of Best Western's brand and their leadership in the
global hospitality industry is matched by few. We look forward to applying our
industry leading production processes and techniques to deliver the quality
and consistency of imagery that Best Western deserves."
    Under the terms of the agreement, VRX will provide a comprehensive set of
production, content management and distribution services. The companies will
work closely together to add coverage for participating new and renovated
properties as they open and to ensure the accuracy and freshness of
Best Western's archive or visual content through VRX's industry leading Always
Fresh(TM) program.

    About Best Western International

    Best Western International is THE WORLD'S LARGEST HOTEL CHAIN(R),
providing marketing, reservations and operational support to over 4,000(*)
independently owned and operated member hotels in 80(*) countries and
territories worldwide. An industry pioneer since 1946, Best Western has grown
into an iconic brand that hosts 400,000(*) worldwide guests each night. Best
Western's diverse property portfolio, its greatest strength, stems from a
business model designed to give owners maximum flexibility to address
market-specific needs. Equally committed to the business and leisure traveler,
Best Western recently embarked on a five-year mission to lead the hotel
industry in customer care. Since 2004, Best Western has served as the Official
Hotel of NASCAR(R).
    (*) Numbers are approximate and can fluctuate.

    About VRX Studios

    VRX Studios Inc., a wholly owned subsidiary of VRX Worldwide Inc.
(TSX-V:VRW) (, is the world leader in producing,
distributing and licensing high quality, rich media content that educates,
inspires, and compels online travel consumers. Leading travel brands such as
Harrah's, Hyatt, Fairmont, Travelocity, Lastminute and Orbitz rely on VRX's
stunning hotel, cruise and destination content to attract and engage millions
of consumers each month. VRX was recognized as one of the fastest growing
companies in Canada by Profit magazine (June 2007) and Business in Vancouver
(September 2007). To find out more about VRX Studios, its products and
services, visit

    VRX Worldwide Inc.
    per "David MacLaren"

    David MacLaren, President and CEO

    "The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release."

For further information:

For further information: VRX Worldwide Inc., Investor & Public
Relations, (888) 605-0059,

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890