Best-ever March sales for Subaru Canada

    MISSISSAUGA, ON, April 1 /CNW/ - Subaru Canada, Inc. (SCI) is pleased to
announce that it set an all-time sales record for the month of March. Total
vehicle sales were up 14.6 percent over the 1,639 vehicles sold during the
same month in 2008. Building on last year's record-breaking sales results,
Subaru's Canadian sales are continuing to grow faster than any other Japanese
manufacturer in 2009. In an industry that's down by an average of 15 percent,
SCI is especially proud to report that this first quarter is the best start to
Subaru sales in the company's history.
    Strong sales of the third-generation Subaru Forester led to a
record-breaking month, with the Forester retailing 755 units, an 88.8 percent
increase over last March. Total monthly Impreza sales were also up by 15.6
percent versus last March.
    With the auto show season well underway, dealers have reported a 15
percent increase in showroom traffic over last March. This month's outstanding
sales results are also due, in part, to the successful recent kickoff of the
All Weather Days spring sales campaign.
    "We attribute our continued success to a winning combination of strategic
and creative marketing, the right price and the right attitude at the
dealerships, and the available inventory of our great product," said Katsuhiro
Yokoyama, president and CEO of SCI. "We're glad to see that Subaru customers
recognize our legendary symmetrical full-time All-Wheel Drive system and
class-leading safety standards as having true value in any market."

    Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries
Ltd. of Japan. Headquartered in Mississauga, Ontario, the company markets and
distributes Subaru vehicles, parts and accessories through a network of 88
authorized dealers across Canada.

For further information:

For further information: Elaine Griffin, (905) 568-4959

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