Best Buy Mobile Opens First Stores in Canada

    Best Buy's new mobile phone store format creates a unique and
    unparalleled shopping experience for Canadian consumers

    TORONTO and BURNABY, BC, Sept. 18 /CNW/ - Best Buy Canada, the fastest
growing retailer and e-tailer of consumer electronics in Canada, opens the
first Best Buy Mobile store in Canada tomorrow. It is one of many that will
open in shopping centers across the country. The new Best Buy Mobile stores
will sell an unprecedented selection of mobile phones, plans, accessories and
related items all in one place - a format unique to Best Buy. The first three
stand-alone stores are in Vaughan Mills, opening Friday, September 19, and
Fairview Mall and Square One Shopping Centre opening later this fall.
    The new Best Buy Mobile store concept will harness the iconic power of
the Best Buy brand that Canadians have grown to trust and will:

    -   Give the customer Canada's best selection of phones and carry all
        Canadian networks
    -   Be staffed by informed, impartial, non-commissioned mobile phone
    -   Offer straightforward information on pricing
    -   Be there for our customers for the life of their phone

    Best Buy Mobile expansion plans also include upgrading the mobile
sections of select Best Buy stores across Canada for the Best Buy Mobile
"store-within-a-store" concept. This new section within Best Buy's current
retail stores will offer more selection; have dedicated team members, and a no
pressure, non-commissioned sales environment. The Best Buy Mobile
store-within-a-store concepts are now open in Best Buy stores in Langley,
British Columbia, Edmonton, Alberta, and Oakville, Ontario.
    "The relationship between a consumer and their mobile device is strong -
one third of Canadians say it's critical to function in their daily lives. And
yet, the relationship between that consumer and the service provider is
increasingly poor," said Phil Johnston, Director, Wireless Solutions, Best Buy
Canada Ltd. "It's difficult for Canadians to get help with their devices,
change service plans, upgrade handsets, and even understand their monthly
phone bill. Best Buy Mobile will be there for the life of your phone, and
address all of the frustrations that come up during the course of your
relationship with your phone."
    The unique Best Buy Mobile Walk Out Working(TM) program provides
multi-media and smart phone set up and personalization - such as email set-up
and data transfer - ensuring the new mobile device is ready to use
    At the core of the Best Buy Mobile model is intense staff development.
Best Buy Mobile staff is hired exclusively for the wireless unit, and every
employee undergoes dozens of hours of offsite and in-store training, learning
every handset and plans from multiple carriers. Training includes role play
and testing to keep up with trends and product launches. So far, the company
has spent more than a quarter million hours and invested millions of dollars
in training.
    Best Buy Mobile standalone stores will average approximately 1,800 square
feet, while the store-within-a-store concept will be located near the current
wireless section and feature approximately 800 square feet of display space.
Both standalone and store-within-a-store concepts will include:

    -   ALL current Canadian wireless network carriers
    -   Canada's best selection of phones and handsets
    -   A complete range of mobile phone accessories
    -   Knowledgeable, non-commissioned mobile phone specialists
    -   No mail-in rebates. Actual prices are clearly marked
    -   WOW (Walk Out Working) service for your phone, so that customers can
        leave our stores with their new mobile device actually working and
        data transferred

    About Best Buy Stores - Canada

    Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy
Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:  BBY). Best
Buy is Canada's fastest-growing retailer and e-tailer ( of
consumer electronics, computers and entertainment products and also operates
the Geek Squad (, a technology service provider specializing
in computer support and home theatre installation. There are over 50 stores in
British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec and Nova
    Best Buy offers consumers a unique shopping experience with the latest
technology and entertainment products, at the right price, with a no-pressure
(non-commissioned) sales environment. The Company is committed to kids and
their local communities and has a comprehensive community relations program
described at
    For more information about Best Buy, including store locations, visit

For further information:

For further information: or to arrange an interview, please contact:
Scott Morris, Best Buy Canada, (778) 452-3412,;
Sarah Coombs, for Best Buy Canada, (416) 848-1447,

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