Best Buy Canada Ltd. selects new media buying agency

    Media Experts to represent Best Buy Canada and Future Shop nationally

    BURNABY, BC, Aug. 22 /CNW/ - Best Buy Canada Ltd. is pleased to announce
that the Company has selected Media Experts as the new national media buying
agency for both Best Buy Canada and Future Shop. Seven firms participated in
the process and Media Experts was chosen as the agency due to its ability to
demonstrate that it can successfully execute a dual brand media strategy and
approach that would be successful for both Best Buy Canada and Future Shop.
    "We are really very excited to begin working with such a fantastic group
of innovative minds, whose customer-centric approach aligns perfectly with our
overall company's vision and values," says Dave Champion, Director of
Marketing Services for Best Buy Canada, Ltd. "This new relationship will
continue to help us enhance the brand differentiation between Best Buy Canada
and Future Shop in the minds of our consumers and in the Canadian marketplace.
Media Experts bring with them a wealth of knowledge and expertise of the media
landscape in Canada, which we want to leverage to create a highly successful
dual brand media buying strategy."
    "The team at Media Experts is delighted to have been chosen to partner
with Best Buy Canada Ltd.," says Penny Stevens, President of Media Experts.
"We believe that this partnership is a good fit for us. We are committed to
applying our experience and Customerized expertise to Best Buy Canada and
Future Shop to ensure the continued success of the Company's dual brand
    In July, Best Buy Canada Ltd. announced that it had to wind down its
relationship with The Media Company (TMC) due to a client conflict resulting
from TMC expanding an account internationally. Both companies enjoyed a
mutually beneficial and rewarding working relationship and TMC has continued
to work with Best Buy Canada Ltd. during the course of Best Buy Canada Ltd.'s
search for a new media buying partner. TMC will now participate in
transitioning the work for Best Buy Canada and Future Shop to Media Experts.

    About Best Buy Stores - Canada

    Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy
Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:  BBY). Best
Buy is Canada's fastest-growing retailer and e-tailer ( of
consumer electronics, computers and entertainment products and also operates
the Geek Squad (, a 24 hour a day computer support task
force. There are currently 48 stores in British Columbia, Alberta,
Saskatchewan, Manitoba, Ontario and Quebec.
    Best Buy offers consumers a unique shopping experience with the latest
technology and entertainment products, at the right price, with a no-pressure
(non-commissioned) sales environment. The Company is committed to kids and
their local communities and has a comprehensive community relations program
described at

    About Future Shop Stores

    With 123 stores across the country and the nation's premier web store,, Burnaby, BC-based Future Shop is Canada's largest, national
retailer and e-tailer of consumer electronics.
    Future Shop and its more than 11,000 employees are dedicated to providing
consumers with expert service and offering the latest digital products,
including a wide selection of brand-named televisions, computers, audio,
entertainment software and hardware plus appliances - all backed by a low
price guarantee.
    The Company is committed to kids and communities, supporting non-profit
organizations that help youth develop their skill set, discover their talents
and sustain a lasting interest in education.

    About Media Experts

    Established in 1982, Media Experts now ranks as the largest independent
media communications company in the country. Canadian owned and operated, and
truly independent, Media Experts is active in new traditional and emerging
media across Canada and the U.S.
    Media Experts has offices in Montreal, Toronto and Vancouver. Media
Experts manages the media investments of great companies such as: Aldo,
Bombardier, ING Direct Canada, Intercontinental Hotels Group, Reitmans, TELUS,
and WestJet. The company is extremely pleased to be adding both Best Buy
Canada and Future Shop to this roster.

For further information:

For further information: Shafiq Jamal, Best Buy Canada Ltd., (604)
412-1012 or; Penny Stevens, Media Experts, (416)
597-0707 ext 32 or

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