Best Buy Canada announces plans to launch Best Buy Mobile

    Best Buy's new mobile phone store format will create a unique and
    unparalleled shopping experience for Canadian consumers

    TORONTO and BURNABY, BC, June 2 /CNW/ - Best Buy Canada, the fastest
growing retailer and etailer of consumer electronics in Canada, is addressing
the growing demand for a better mobile phone shopping experience. The
Burnaby-based company today announced that it will be launching a unique
stand-alone shopping experience with new stores located in shopping centers
across the country. The new Best Buy Mobile stores will sell mobile phones,
plans, accessories and related items - a unique format for Best Buy. The first
stores will be constructed in the Greater Toronto Area and are slated to open
before the 2008 Holiday season.
    Best Buy Mobile will be managed from the company's headquarters in
Burnaby, British Columbia. The new store concept will harness the iconic power
of the Best Buy brand that Canadians have grown to trust and will:
    -   Give the customer Canada's best selection of phones and carry all
        Canadian networks
    -   Be staffed by informed, impartial, non-commissioned mobile phone
    -   Offer straightforward information on pricing
    -   Be there for our customers for the life of their phone

    Best Buy Mobile expansion plans also include upgrading the mobile
sections of select Best Buy stores across Canada for the Best Buy Mobile
"store-within-a-store" concept. This new section within Best Buy's current
retail stores will offer more selection; have dedicated team members, and a no
pressure, non-commissioned sales environment.
    "Very few Canadians say they have had a positive experience while
purchasing their mobile phones. Best Buy Canada believes this needs to
change," says Mike Pratt, President, Best Buy Canada Ltd. "Customers deserve a
pressure-free, personalized one-stop-shop that puts the emphasis on them, not
on the network or service plan. The creation of this new and innovative arm of
our business is a direct response to the needs and feedback of our customers
from coast-to-coast."
    "The mobile phone business in Canada is significantly underdeveloped,"
says Phil Johnston, Director, Wireless Solutions, Best Buy Canada Ltd. "Best
Buy believes there is a genuine need for a new solution in the wireless space
and that we have the retail experience and expertise to deliver a new and
unique choice to Canadian mobile customers."
    Best Buy Mobile standalone stores will average approximately 1,800 square
feet, while the store-within-a-store concept will be located near the current
wireless section and feature approximately 800 square feet of display space.
Both standalone and store-within-a-store concepts will include:

    -   ALL current Canadian wireless network carriers
    -   Canada's best selection of phones and handsets
    -   A complete range of mobile phone accessories
    -   Knowledgeable, non-commissioned mobile phone specialists
    -   No rebates. Actual prices are clearly marked
    -   WOW (Walk Out Working) service for your phone, so that customers can
        leave our stores with their new mobile device actually working and
        data transferred

    About Best Buy Stores - Canada

    Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy
Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:  BBY). Best
Buy is Canada's fastest-growing retailer and e-tailer ( of
consumer electronics, computers and entertainment products and also operates
the Geek Squad (, a technology service provider specializing
in computer support and home theatre installation. There are over 50 stores in
British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec and Nova
    Best Buy offers consumers a unique shopping experience with the latest
technology and entertainment products, at the right price, with a no-pressure
(non-commissioned) sales environment. The Company is committed to kids and
their local communities and has a comprehensive community relations program
described at
    For more information about Best Buy, including store locations, visit

For further information:

For further information: or to arrange an interview, please contact:
Scott Morris, Best Buy Canada, (778) 452-3412,;
Heather Seabrook, Best Buy Canada, (604) 412-1011,;
Sarah Coombs, for Best Buy Canada, (416) 848-1447,

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