Magic beans lead to a green giant
Growing Up Green tour sprouts up in celebration of Earth Day 2008
VANCOUVER, March 31 /CNW/ - Bentall Retail has announced its Growing Up
Green 2008 Mall Tour, an Earth Day initiative aimed at teaching youngsters how
to be environmentally responsible. The event, which takes place on and around
Earth Day, April 22, 2008, and will feature the live theatre group, Green
Kids, who will perform for kids K - Grade 7. Green Kids is a non-profit, live
theatre group and the only charity in Canada dedicated solely to environmental
education for young people through performance.
Seven Bentall shopping centres (six in B.C. and one in Alberta) will host
the Western Canada tour on various dates in April, with each centre planning a
variety of complementary events and tradeshows, as well as promotions to raise
funds to keep the green message mobile.
"Our goal is to educate 3,000 children on climate change and to raise
$10,000 for Green Kids Inc., so they can further carry on with their
environmental message to Canadian children," Bentall Regional Director of
Marketing Bonney Rempel said.
Participating children will receive a package of magic beans, while
supplies last. The beans grow up to display a secret message imprinted in
their leaves. After each show, children will be asked to sign a pledge card
imbedded with wild flower seeds, promising to be good stewards of the
environment. Pledge cards will be on display until after the event when
they'll be planted into the ground, creating a wildflower garden as a tribute
to the children's pledge to the environment.
Centre show times:
North Hill Centre, Calgary - April 18, 19, 10 a.m. and 1:30 p.m.
Tamarack Centre, Cranbrook - April 21, 9:30 and 11:30 a.m., 1:15 p.m.
Village Green Mall, Vernon - April 22, 23, 10 a.m. and 1:30 p.m.
Willowbrook Shopping Centre, Langley - April 25, 10 a.m. and 1p.m.
Capilano Mall, North Vancouver - April 26, 12 and 2 p.m.
Driftwood Mall, Courtenay - April 28, 9:30 and 11 a.m., 1 p.m.
Westshore Town Centre, Victoria - April 29, 9:30 and 11 a.m, 1:30 p.m.
Included in the event (starting April 1st) is a chance to win a Family
Zip Trek Adventure Weekend at Whistler. Fill out an entry form at
participating merchants, or enter online at www.growingupgreentour.com
Facebook members, test your Environmental Quotient (EQ) in April. Watch
For show time availability for the Growing Up Green 2008 Mall Tour, visit
To learn more about Green Kids Inc., visit www.greenkids.com
For further information:
For further information: Media Contact: Bonney Rempel, SCMD, Regional
Director of Marketing, West, Bentall Retail Services, Email:
email@example.com, Phone: (604) 891-8552, Cell: (604) 842-8555