Ben Silverman of NBC / Universal to be Awarded the Prestigious "Honorary Rose" During the 48th Edition of the Rose d'Or Festival

    The Rose d'Or Festival Will Take Place on the Shores of Lake Lucerne,
    Switzerland From May 2-6, 2008

    LUCERNE, Switzerland/LOS ANGELES, Feb. 5 /CNW/ - At a cocktail reception
to be held this evening in Los Angeles at the residence of the Consul General
of Switzerland, Mr. Urban Frye, Festival Director of the 48th Edition of the
Rose d'Or Festival, will announce that Mr. Ben Silverman, Co-Chairman, NBC
Entertainment and Universal Media Studios, has been chosen to receive this
year's Honorary Rose at the upcoming Festival to be held in Lucerne,
Switzerland from May 2 - 6, 2008.
    The Honorary Rose, which is presented to an individual who has made a
significant impact on the television industry, will be presented to Mr.
Silverman during the gala dinner and award ceremony on the evening of May 6th.
Past Honorary Rose recipients have included: Benny Hill, Quincy Jones, Monty
Python, John de Mol, Herb Granath, Ricky Gervais, and most recently Ben Elton
in 2007.
    "I would like to congratulate Ben Silverman on being awarded the
prestigious Honorary Rose. The winner of this award is carefully considered by
the Rose d'Or organization and presented to someone who is renowned in the
industry for their contribution to television," commented Frye. "We look
forward to welcoming Ben to the shores of Lake Lucerne in May."
    Founded in 1961, The Rose d'Or Festival is one of the most important
Festivals for entertainment and arts programmes. The Festival's goal has
always been to reward originality, quality and creativity in entertainment
programming, and to encourage excellence in television and new media.
    Each year, the Rose d'Or draws the best of the year's new television
programming, representing approximately 40 countries worldwide. Entry forms
for the Rose d'Or competition are sent to more than 2000 producers and
broadcasters, internationally.
    This year eight coveted Rose d'Or Awards will be presented to the top
winners in each of the following categories: Comedy, Sitcom, Drama,
Entertainment, Reality, Game Show, Arts Documentary and Performing Arts. In
addition to the Honorary Rose for Mr. Silverman, an award for Best Entertainer
and Best of 2008 will be presented to the most outstanding performer and
outstanding program respectively, across all genres of programming.
    Ben Silverman became Co-Chairman, NBC Entertainment and Universal Media
Studios, in May 2007. Earlier, Silverman launched Reveille, a leading
production and distribution company focusing on exploiting worldwide
intellectual property rights that adapted such international hits as
'Ugly Betty' and 'The Office'. In addition, he is the co-creator and executive
producer of 'The Biggest Loser', 'American Gladiators', 'Nashville Star',
'Blow Out', '30 Days' and 'House of Boateng' (as well as executive producer of
the acclaimed 'The Tudors'). Under his leadership, Reveille became the world
leader in creating integrated marketing opportunities for the advertisers and
developing alternative financing paradigms for the television business.

    Accreditation and press office Rose d'Or

    The best way to cover the event is to send a journalist to Lucerne, but
if you just want to report from afar, we'll be happy to send you the latest
news releases when they're hot off the press, both in the run-up to the event
and during the five days of the festival itself. What we need from you are:

    Name of Journalist(s)
    Name of Publication/Station
    Number of readers/listeners/viewers
    Contact email address, Contact phone number, Contact fax number
    Website, Postal address


For further information:

For further information: Marlies Keck, Manager Press Office, Publicum
pmi AG, Zurich, Tel.: +41-41-242-09-05, E-Mail:, Internet:; Sheila Morris, Morris Marketing, E-Mail:; Rebecca Marks, NBC/Universal, E-Mail:

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