Belleville family targets a 10 percent reduction in electricity use this summer

    BELLEVILLE, ON, June 5 /CNW/ - Tom, Golda, Kieran and Sarah Lafferty are
doing their part to help Ontario reduce its electricity use this summer. The
Belleville family has already made changes to reduce their electricity
consumption by switching to compact fluorescent light bulbs, installing motion
detectors on outside lights, and using cold water for laundry. This summer,
however, they are going to push themselves even further as they aim for a 10
percent reduction in their electricity use - and the chance to win some great
    The Laffertys are participating in the Every Kilowatt Counts Summer
Sweepstakes program, which is being offered by Veridian in partnership with
the Ontario Power Authority. They want to be one of the families entered in
the grand prize draw by achieving a 10 percent reduction in their electricity
use between July 1, 2008 and August 31, 2008, as compared to the same period
in 2007.
    "If there is an action we can take or a program that we can participate
in to benefit the environment, we're interested in learning more about it and
doing our part." said Tom. "The Every Kilowatt Counts Summer Sweepstakes
program is a great idea. We look forward to lowering our energy costs, and
helping to reduce the demand for electricity in the province. We're confident
that we'll achieve our 10% savings target, and challenge all of our friends
and neighbours to take part as well."
    Some actions the Laffertys plan to take to reduce their electricity use
include the installation of a clothes line so that they can air dry laundry,
and the use of programmable power bars for electronic equipment to stop the
invisible electricity waste known as 'phantom load'. They have also purchased
an electric kettle to replace their less efficient stove-top model, and plan
to turn up the temperature setting on their air conditioner by two or three
    Other actions people can take to reduce electricity use include closing
the blinds or drapes during the day to keep the heat out, using the microwave
oven more often, and considering the purchase of ENERGY STAR qualified
    "We encourage all Veridian customers to do what they can to reduce their
electricity use this summer. Individual actions can add up to big savings in
electricity demand for the province, and when that happens, everyone in
Ontario wins. By taking part in the Every Kilowatt Counts Summer Sweepstakes,
our customers will have a chance to win some great environmentally friendly
prizes," said Rod Hinze of Veridian.
    The Every Kilowatt Counts Summer Sweepstakes encourages Ontarians to
reduce their electricity use in the summer, which is when demand is highest.
By entering the contest, Veridian customers are eligible to win an early bird
prize regardless of the savings they achieve. Those customers who achieve the
10 percent reduction target are eligible to win one of the grand prizes, which
include ENERGY STAR qualified appliances, mountain bikes, and iPods with a
solar charger.
    Enter the Every Kilowatt Counts Summer Sweepstakes Contest by registering
online at: or by calling
1-800-322-7417. Remember to have your electricity bill handy.
    Other valuable residential conservation programs offered by Veridian this
summer include the Great Refrigerator Round Up and peaksaver(R).
    The Great Refrigerator Round Up disposes of those old beer or second
fridges that could be sucking up to $150 in electricity every year. As part of
the program people can get rid of fridges or freezers 10 years old or more for
free, and they'll be disposed of in an environmentally responsible manner.
Last year 47,000 appliances were rounded up, which is enough to power more
than 4,700 homes for one year. Book an appointment at or call 1-877-797-9473.
    peaksaver(R) allows people to easily sign up to do something good for the
environment. Participants allow Veridian to cycle down their central air
conditioning temporarily during times when the strain on the electricity
system is at its peak. Veridian will only do it when absolutely necessary
(usually between 12 p.m. and 8 p.m. on weekdays; rarely on weekends or
holidays). It's free to participate. In fact participants get $25 and a free
programmable thermostat for signing up. To sign up call Veridians peaksaver(R)
hotline at 1-866-323-0206 or visit

    Veridian Connections Inc. safely and reliably delivers electricity to
more than 109,000 customers in the Cities of Pickering and Belleville, the
Towns of Ajax, Port Hope and Gravenhurst, and the communities of Uxbridge,
Bowmanville, Newcastle, Orono, Port Perry, Beaverton, Sunderland and
Cannington. Veridian Connections Inc. is a wholly owned subsidiary of Veridian
Corporation. The City of Pickering, the Town of Ajax, the Municipality of
Clarington and the City of Belleville jointly own Veridian Corporation.
Programs offered by the Ontario Power Authority and Veridian Connections Inc.
OM Official Mark of the Ontario Power Authority

For further information:

For further information: George Armstrong, Manager of Regulatory Affairs
and Key Projects, Veridian Connections Inc., (905) 427-9870, extension 2202

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