Bell Mobility, the National Hockey League and the National Hockey League Players' Association partner to deliver an exclusive mobile NHL hockey experience to Canadians

    Access to live NHL game audio, game highlights, mobile video exclusives,
    and select games through NHL Centre Ice Mobile as well as text alerts,
    ringtones and more

    MISSISSAUGA, Ontario, Jan. 6 /CNW Telbec/ - Bell Mobility, the National
Hockey League Players' Association (NHLPA) and the National Hockey League
(NHL) today announced a partnership to deliver the broadest range of mobile
NHL hockey content and services in Canada exclusively to Bell Mobility
clients.
    Bell Mobility clients can now access live NHL games on NHL Audio, in-game
and post-game video highlights, live NHL games through NHL Centre Ice Mobile,
and text alerts directly on their compatible mobile phones and smartphones.
The package also includes a wide variety of downloads of official NHL
wallpapers and ringtones, as well as specialty Mobile Video Exclusives that
include Frozen Moments, Fantasy Fan Blast, Fantasy Quick Tip and Prime
Match-Up and other features including Game of the Week and more.
    "Hockey just got better with an incredible package of NHL content now
exclusively available on Bell smartphones and mobile phones. This partnership
allows Bell to bring mobile Canadians action-packed NHL hockey entertainment
in an exciting new way not available anywhere else on the mobile platform,"
said Adel Bazerghi, Senior Vice President of Products at Bell Mobility.
    "We are pleased to partner with Bell Mobility to develop the NHL Mobile
product, which will bring together and super-serve millions of Canadians that
love NHL hockey," said Keith Wachtel, NHL Senior Vice President of Corporate
Sales and Marketing. "The new digital content platforms of the NHL, delivered
through Bell Mobility, demonstrate how the League is providing great value to
partners by enabling them to reach and engage passionate, tech-savvy hockey
fans across North America with compelling services."
    "We are excited to partner with Bell Mobility to deliver millions of
Canadian hockey fans the rich mobile experience of watching their favourite
players on the NHL Mobile platform," said Kevin Lovitt, NHLPA Director of
Corporate Sponsorships. "Bell Mobility's clients will have exclusive access to
content which will further connect our members with hockey fans across
Canada."
    Subscribers can customize their mobile phone and follow their favourite
teams and players wherever they are with the Unlimited NHL Bundle, right on
their Bell mobile phone or smartphone:

    
    - NHL(R) Video Highlights - Watch period, post-game and team highlights
    - NHL(R) Audio(TM) - Listen to all NHL games live
    - NHL(R) on Demand - Watch highlights from the game of the night, best
      moments of the week, player features, expert insights, and much more
      for all NHL teams
    - NHL(R) Centre Ice Mobile(TM) - Watch select games live (may not include
      games involving Canadian teams; blackouts and other restrictions apply)
    - NHL(R) Downloads - Get a wide variety of ringtones and wallpapers
    - NHL(R) Alerts - Receive unlimited official real-time text message
      alerts for any NHL team or player
    

    Starting at $8 per month plus applicable data charges or included in many
Bell bundles and smartphone plans, the services are available on select mobile
phones and smartphones, including the BlackBerry Storm - the first BlackBerry
to feature a touch screen. For more information on exclusive NHL Mobile
content packages and Bell services, please visit bell.ca/NHLmobile.

    About Bell

    Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
proud to be a Premier National Partner and the exclusive Telecommunications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca. For corporate information on BCE, please visit
www.bce.ca.

    About the NHLPA:

    The National Hockey League Players' Association (NHLPA), established in
1967, is a labour organization whose members are the players in the National
Hockey League (NHL). The NHLPA works on behalf of the players in varied
disciplines such as labour relations, product licensing, marketing,
international hockey and community relations, all in furtherance of its
efforts to promote its members and the game of hockey. In 1999, the NHLPA
launched the Goals & Dreams fund, a $16-million hockey program which is the
largest grassroots hockey program in the world. The players' program has
donated full sets of hockey equipment to more than 9,000 economically
disadvantaged children in 17 countries and assisted with upgrades and the
building of hundreds of arenas worldwide. For more information on the NHLPA,
please visit nhlpa.com.

    About the NHL

    The National Hockey League, founded in 1917, is the second-oldest of the
four major professional team sports leagues in North America. Today, the NHL
consists of 30 Member Clubs, each reflecting the League's international
makeup, with players from more than 20 countries represented on team rosters.
According to a Simmons Market Research study, NHL fans are younger, more
educated, more affluent, and access content through digital means more than
any other sport. The NHL entertains more than 100 million fans each season
in-arena and through its partners in national television (VERSUS, NBC, TSN,
CBC, RDS, RIS, NASN, ASN and NHL Network) and radio (NHL Radio, Sirius XM
Radio and XM Canada). Through the NHL Foundation, the League's charitable arm,
the NHL raises money and awareness for Hockey Fights Cancer and NHL Youth
Development, and supports the charitable efforts of NHL players. For more
information on the NHL, log on to NHL.com.

    NHL, the NHL Shield and Center Ice are registered trademarks and NHL
Radio, NHL Audio, Unlimited, NHL, NHL Center Ice Mobile and Hockey Fights
Cancer are trademarks of the National Hockey League. NHL and NHL team marks
are the property of the NHL and its teams (C) NHL 2009. All Rights Reserved

    NHLPA is a registered trademark of the National Hockey League Players'
Association. All Rights Reserved.

    
    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    

For further information:

For further information: Julie Smithers, Bell Media Relations, (416)
528-9409, julie.smithers@bell.ca; Michael DiLorenzo, NHL Corporate
Communications, (347) 534-6117, MDiLorenzo@NHL.com; Jonathan Weatherdon, NHLPA
Communications, (416) 313-2316, jweatherdon@nhlpa.com