- CTV Two to launch in HD; expand footprint in Toronto/Hamilton -
- /A\ NEWS to become CTV NEWS -
- New CTV Two schedule to be revealed this Thursday -
TORONTO, May 30, 2011 /CNW/ - Bell Media announced today that it will
extend its market-leading CTV brand to its /A\ network, renaming it CTV Two this Fall. The debut of the new identity is strategically scheduled to
coincide with the launch of the network in High Definition, also
planned for this Fall, and its expansion into the full Toronto extended
market next year. The move will immediately strengthen local CTV Two stations serving Vancouver, Toronto, Southwestern Ontario, Ottawa and
Atlantic Canada, including the conversion of /A\ NEWS outlets in these
markets under the CTV NEWS banner. A dynamic new CTV Two schedule will be revealed at the CTV Upfront presentation in Toronto
this Thursday, June 2.
**Media Note** Download the new CTV Two logo at BellMediaPR.ca.
"As we stated to the CRTC, we are committed to the viability of the /A\
stations," said Kevin Crull, President, Bell Media. "We are extending
CTV, Canada's strongest television brand, to our second network, so
that these channels can resonate deeper with audiences, advertisers,
and the communities they serve. Along with our investment in HD and our
commitment to local programming, today's announcement signifies a new
beginning for this network."
The announcement comes just weeks after the Marketing/Leger Corporate Reputation Survey named CTV as Canada's most-trusted
media brand. Ranking #24 on the Top 100 list of the most trusted brands
in Canada, CTV was the only Canadian media brand to place in the Top
In additional good news for viewers and advertisers, the new CTV Two schedule will be delivered in High Definition beginning this Fall, for
the first time ever. Reaching the same amount of viewers as Citytv, CTV Two will immediately be accessible to nearly 90% of viewers in English
CTV is also moving forward with plans to add a re-broadcast transmitter
in southern Ontario in 2012. Extending the reach of the current
transmitter in Barrie, ON, the move will create a larger simulcast
opportunity for advertisers in the Toronto/Hamilton extended market,
subject to CRTC approval.
At this week's CTV Upfront presentation on June 2, CTV will reveal a new
CTV Two schedule featuring eight new programs to the network, seven in
simulcast, including one monster acquisition to anchor the schedule.
"We are committed to building the CTV Two schedule to contend on nearly every night of the week," said Phil King,
President, CTV Programming and Sports. "We are confident that we have
scheduled franchise programs in key timeslots that will appeal to both
audiences and advertisers alike."
Marking the synergy between the CTV and CTV Two brands, the new CTV Two schedule will receive unprecedented promotional support across CTV's
main schedule in some of television's biggest programs. A comprehensive
external promotional campaign is also planned to support the launch.
"Leveraging the strength of the CTV brand on both networks is a
strategic move to more effectively market, program and sell CTV Two," said Rick Lewchuk, Senior Vice-President, CTV Creative Agency and
Brand Strategy. "Additionally, CTV Two works as a navigational tool, directing viewers to one of two networks
where they can find CTV programming."
The CTV Two communities across the country will also benefit from leveraging
Canada's most trusted news brand when /A\ NEWS transitions into CTV
NEWS in each market, also this Fall. While still retaining their
editorial independence, the former /A\ NEWS broadcasts will be
strengthened under the umbrella of the CTV NEWS brand. Additionally,
local CTV Two stations will use the CTV brand in their ongoing community investment
initiatives, providing a more powerful extension of support into the
communities they serve.
"Extending Canada's most trusted news brand to these local stations
demonstrates our commitment to these communities," said Wendy Freeman,
President, CTV News. "We hope that under the CTV NEWS banner, these
local stations will ultimately be able to survive on their own."
/A\ finishes the 2010/2011 television season as a strong contender for
Canada's fourth network, besting programs such as Citytv's MODERN
FAMILY (with CRIMINAL MINDS) and THE EVENT (with TWO AND A HALF MEN and
MIKE & MOLLY) in total viewers and key demos. /A\ delivered nearly 40
broadcasts with more than one million viewers this season, led by Top
20 programs such as AMERICAN IDOL and DANCING WITH THE STARS, compared
to just 20 for Citytv.
About CTV Two
Available from coast-to-coast this Fall, CTV Two will feature a dynamic
mix of drama, comedy and reality programming on CTV's second
conventional network. CTV Two spotlights day-to-day life in local
communities in Vancouver/Victoria, Toronto/Barrie, Ottawa, London,
Windsor and Atlantic Canada through its award-winning local news
programming. Reaching 89% of English Canadian viewers and available in
stunning High Definition, CTV Two is a division of Bell Media, which is
owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications
About Bell Media
Bell Media is Canada's premier multimedia company with leading assets in
television, radio and digital. With passion and an unrelenting
commitment to excellence, Bell Media entertains, informs and inspires
Canadians. Bell Media owns 28 conventional stations, including CTV,
Canada's #1 television network and lead broadcaster of the London 2012
Olympic Games, and owns and operates 29 specialty channels, including
TSN, Canada's #1 specialty channel and RDS, Canada's #1 French-language
specialty channel. Bell Media also owns 33 radio stations, dozens of
websites including the Sympatico.ca portal, and Dome Productions. Bell
Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest
communications company. For more on Bell Media, please visit www.bellmedia.ca.
SOURCE Bell Media
For further information:
Scott Henderson, Vice-President, Communications, Bell Media