Bell launches the exclusive Samsung m530 Canadian Olympic Team Edition phone

    Olympic Games content includes exclusive games, ringtones and

    TORONTO, Ontario, July 4 /CNW Telbec/ - Bell, the exclusive
Telecommunications Partner of the Vancouver 2010 Olympic and Paralympic Winter
Games, today announced the availability of the Samsung m530 Canadian Olympic
Team phone. With this phone, Canadians can connect with the Canadian Olympic
Team, share in the Olympic experience, and show support leading up to and
during the Beijing 2008 Olympic Games.
    "This phone delivers the ultimate sports and entertainment experience for
Canadian Olympic fans," said Loring Phinney, Vice President, Olympic and
Corporate Marketing for Bell. "The exclusive content and interactive functions
of this one-of-a kind, limited edition Canadian Olympic Team branded phone
will enable fans to connect to athletes any time and anywhere."
    The Samsung m530 is the ideal phone to watch CBC Olympic Games' live
coverage from Beijing and video clips of the Games' highlights; check Canada's
medal standings; view exclusive interviews with athletes and text in votes for
top Bell Olympic Moments on CBC. Bell Mobility's Beijing 2008 video bundle is
available for a one time fee of $8, and will offer ongoing coverage of the
Olympic Games from August 8 to August 24.
    "This feature-rich, multi-media phone supports a variety of our most
popular multimedia and messaging services, all powered by the fastest and
largest network across Canada," said Adel Bazerghi, Vice President, Products
for Bell Mobility. "We are pleased to offer Canadians a phone that lets them
so directly demonstrate their Olympic spirit."
    Demos of Sega Mobile's Sonic at the Olympic Games and Beijing 2008, the
Official Mobile Phone Game of the Olympic Games, two high quality mobile games
that feature rich graphics, quality audio and one-thumb controls, are
pre-loaded on the phone. The unit itself displays the Canadian Olympic Team
logo and the wallpaper, an iconic 2010 Olympic Winter Games logo.
    As part of its Olympic Games content, Bell will also offer screensavers
of competing countries' flags and ringtones of their national anthems for
    The Samsung m530 includes a camera/camcorder, speakerphone and expandable
memory. It features the Bell User Experience, a customized user interface that
allows clients to create shortcuts to their favourite applications and
services, directly on the home screen. The Samsung m530 supports services

    - GPS Nav turn-by-turn navigation
    - Full Track Music
    - SIRIUS Satellite Radio
    - Windows Live Hotmail(R) and Windows Live Messenger(TM)
    - Picture and video messaging

    The Samsung m530 is offered in white and is available for as little as
$49.95 on a three-year contract with a Fun Bundle.
    For more information on the Samsung m530 and Bell Mobility's Olympic
Games content, please visit

    About Bell

    Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
proud to be a Premier National Partner and the exclusive Telecommunications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit For corporate information on BCE, please visit

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Media inquiries: Allison Johnson, Bell Media
Relations, (604) 678-7514,

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