Bell launches online portal connecting Canadians to our top athletes and the Olympic and Paralympic journey debuts in advance of International Olympic Day June 23

    VANCOUVER, British Columbia, June 22 /CNW Telbec/ - Bell today announced
the nationwide launch of, an interactive online community
where athletes tell personal stories of their Olympic and Paralympic journeys
with self-published content like photos, videos, statistics and diaries from
their travels around the world.
    Canadian sport fans can take part in the journey too by posting messages
to athletes, rating content and, in some cases, uploading content. In the
coming weeks, weekly content highlights selected by site visitors will also be
available on enabled Bell Mobility phones and
    " equips Canada's athletes with the ability to tell their
inspiring stories and stay connected with Canadians while training at home and
abroad," said Loring Phinney, Vice President, Corporate and Olympic Marketing
for Bell. "As the exclusive Telecommunications Partner to the Vancouver 2010
Olympic and Paralympic Games, Bell is proud to bring our technological
expertise to bear to create this exciting new online destination for athletes
and their fans."
    More than 300 athletes have already created profiles on,
including Steve Omischl, Freestyle Ski Olympian and Bell Champion.
    "With, Bell has taken the online social networking
phenomenon to the next level, supporting amateur sport in Canada and making
the Olympic and Paralympic journey accessible to every Canadian," said
Omischl. "Before, I had my own site that got little traffic,
but now I am part of a highly visible and interactive community that allows me
to stay closely connected to my fans and promote my sport."
    Bell's creation of is a natural progression of the
company's commitment to support Canada's athletes with communications
technology. Bell, in partnership with Samsung Canada, will provide athletes
with next generation handsets to enable them to upload videos and pictures to
their profiles from the road. Through its partnership with AthletesCAN, Bell
has provided senior national team members with mobile phone and Internet
services for more than 10 years.

    About Bell

    Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
proud to be a Premier National Partner and the exclusive Telecommunications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit For corporate information on BCE, please visit

For further information:

For further information: Jeff Meerman, Bell Canada, Media Relations, 1
877 410-4221,

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