MONTREAL, Nov. 28, 2011 /CNW Telbec/ - Bell today applauded the Campbell
family for their generous commitment of $30 Million to support new
interdisciplinary research into mental illness and addiction. Announced
this morning, the family's gift to the Centre for Addiction and Mental
Health (CAMH) is the largest-ever private donation in support of
Canadian mental health.
"We congratulate the Campbell family for establishing the Campbell
Family Mental Health Research Institute at CAMH to support much-needed
research in the detection, treatment and care of mental illness," said
Mary Deacon, Chair of the Bell Let's Talk mental health initiative.
"Accelerated investments in Canadian mental health care at every level
- by government, corporations and private contributors like the
Campbells - are essential to enable the ground-breaking work of
world-leading Canadian organizations like CAMH."
In May 2011, Bell announced a $10-million contribution to support new
care and research initiatives at CAMH and redevelopment of the
hospital's campus - including the new Bell Gateway Building central
hub. The contribution is part of the 5-year, $50-million Bell Let's
Talk initiative, the largest corporate program ever in support of
Canadian mental health.
Bell Let's Talk Day - February 8, 2012
Canadian Olympian Clara Hughes will lead the second annual Bell Let's
Talk Day on February 8, 2012, a national event that invites Canadians
to join the growing conversation about mental health in order to fight
the lingering stigma around mental illness.
"On behalf of Bell Let's Talk Day, I applaud the incredible commitment
to Canadian mental health shown by the Campbell family with their
record donation today," said Ms. Hughes. "It's a very clear signal of
support for mental health awareness and action. Canadians are quickly
embracing the issue of mental health, and we look forward to ramping up
the conversation even more with the upcoming Bell Let's Talk Day this
Bell donates an additional 5 cents to mental health initiatives for
every text message sent and long distance call made by Bell and Bell
Aliant customers on Bell Let's Talk Day. The more than 66 million text
messages and long distance calls made by Bell and Bell Aliant customers
on the inaugural Bell Let's Talk Day in February 2011 generated $3.3
million in new funding for Canadian mental health programs.
The Bell Let's Talk Mental Health Initiative
Bell Let's Talk is a $50-million, multi-year charitable program that
promotes mental health across Canada based on four key pillars:
anti-stigma, care and access, research, and workplace best practices.
To learn more about the Bell Mental Health Initiative and the Bell
Let's Talk anti-stigma campaign, please visit Bell.ca/LetsTalk.
Bell is Canada's largest communications company, providing consumers and
business with solutions to all their communications needs, including
Bell Mobility wireless, high-speed Bell Internet, Bell Satellite TV and
Bell Fibe TV, Bell Home Phone local and long distance, and Bell
Business Markets IP-broadband and information and communications
technology (ICT) services. Bell is wholly owned by BCE Inc. (TSX, NYSE:
BCE). For information on Bell products and services, please visit Bell.ca. For BCE corporate information, please visit BCE.ca.
SOURCE BELL CANADA
For further information:
Bell Media Relations