Beef Industry Alliance formed to Advance Alberta's Beef Industry

    CALGARY, Sept. 4 /CNW/ - A group of progressive beef industry
organizations representing producers across Alberta has banded together to
form a new coalition called the Beef Industry Alliance (BIA).
    "The BIA was created to provide a forum for like minded organizations
that support a new approach to advancing the beef industry in Alberta,"
according to chairman Russ Pickett of the Western Stock Growers Association.
Other founding members include the Alberta Cattle Feeders Association (ACFA),
the Beef Initiative Group (BIG) and the Feeder Associations of Alberta (FAA).
All four groups are keen to work in a constructive way with the government on
the newly announced Alberta Livestock and Meat Strategy (ALMS). "The BIA is
about a broad based approach to advancing the beef industry and other supply
chain partners will be invited to be part of the BIA as we build momentum
around ALMS," said Jack de Boer Vice Chairman, representing the ACFA.
    The BIA will devote its efforts to supporting the merits of the ALMS
which include age verification and traceability. Pickett points out that when
we look around the world we recognize that to compete for business in foreign
markets we need to offer our customers the confidence in the products we sell.
He adds, that "the basics start with a modest effort on verifying the age of
our cattle and building on the current traceability system to provide our
customers with the information they need."
    "The members of the BIA are pleased to have had input into the Alberta
Livestock and Meat Strategy and are intent on continuing collaboration with
Minister Groeneveld and the Alberta Livestock and Meat Agency. This is a
watershed moment in the history of the beef industry in this province and we
intend to be an active participant in shaping its future," said Pickett.

             Websites for Members of the Beef Industry Alliance

    Alberta Cattle Feeders' Association:

    Beef Initiative Group:

    Feeder Associations of Alberta:$department/deptdocs.nsf/all/beef11375

    Western Stock Growers Association:

For further information:

For further information: Russ Pickett, (403) 641-2485; Jack de Boer,
(403) 394-4326; Bryan Walton, (403) 250-2509

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