Be Smart. Be Safe. tour hits the road to deliver water and road safety messages to more than 30 Nova Scotia communities this summer

    HALIFAX, June 27 /CNW/ - Canada's home, car and business insurers today
kicked off their biggest and most ambitious injury prevention tour yet at
Sackville Landing on the Halifax Waterfront. Nova Scotians and tourists of all
ages got a preview of the Be Smart. Be Safe. tour, including an unusual
fashion show, a little magic and the D.U.M.B. Car (Distractions Undermining
Motorist Behaviour) - a popular driving simulator that's been touring the
    "As we begin our summer tour, I am pleased to also begin a unique
partnership as a founding sponsor of Injury Free Nova Scotia, with this cheque
for $30,000," said Don Forgeron, Vice-President, Atlantic, Insurance Bureau of
Canada. "The vision, goals and objectives of IFNS are uniquely compatible with
those of Be Smart. Be Safe."
    The Atlantic tour will stress two critical safety issues: a crash course
on how to avoid driver distractions - a road safety concern to a growing
number of Canadians; and a focus on water safety.
    Injury Free Nova Scotia, comprising members of the leading injury
prevention organizations in the province, was created with one goal: the
elimination of preventable injury.
    IFNS President Dr. Natalie Yanchar said: "Financial costs in treating
preventable injury are high, not to mention the high cost of human suffering.
Our mandate is to advocate for change to create healthy, safe living for all
Nova Scotians. With dedicated supporters like Canada's home, car and business
insurers, we will be better able to increase awareness of injury prevention."
    Jamie Muir, Minister of Service Nova Scotia and Municipal Relations,
said: "This campaign offers the unique opportunity to educate while
entertaining. Water and road safety are important issues for all of us,
especially during the summer months."
    Forgeron noted that injury costs Nova Scotia $372 million a year in
health care costs and lost productivity, which has a tremendous negative
impact for families and communities. Insurers are committed to showing
Canadians how to live safer lives through programs like Be Smart. Be Safe. and
by supporting local injury prevention organizations like Injury Free Nova
    "The response to last summer's tour was so positive that this year the
industry has doubled its efforts. By putting two trailers and two teams of
students on the road, the Be Smart. Be Safe. tour is able to visit more than
30 communities and events in Nova Scotia between now and September," Forgeron
    The two colourful Be Smart. Be Safe. trailers are packed with safety
demonstrations and displays. In addition to the D.U.M.B. Car, displays include
Rest Up! Save Your Neck, designed to demonstrate how to avoid whiplash; a
kiosk with a Virtual Road Test; and Safe Home Now, a game that teaches
children and their parents how to avoid common household hazards.
    During the launch, there was also an appearance by magician Bobby Motta
as "Dr. Izonroad", who tried to overcome temptation from his arch enemy "The
Evil Distracto." The duo entertained the crowd while reinforcing the message
that there is only one thing drivers can safely handle behind the wheel of a
car. And that's driving.
    Later, people lined up to test their driving skills on the D.U.M.B. Car
while coping with various distractions thrown at them by Nova Scotian students
on the D.U.M.B. Car team, including cellphones, CDs, iPods, and eating and
drinking -- even personal grooming.
    Another highlight was an unusual fashion show featuring men, women,
children -- even the family pooch - - modeling a variety of lifejackets and
personal flotation devices to demonstrate the importance of wearing the proper
flotation device while participating in water activities.

    Be Smart. Be Safe. is a nationwide outreach program from Canada's home,
car and business insurers. It is dedicated to supporting the good work of
local injury prevention groups while helping Canadians prevent injuries in the
home, on the road and at play. For more information about Be Smart. Be Safe.
and a complete calendar of tour stops, locations and times visit


                     Be Smart. Be Safe. Summer Tour 2007
                             Schedule of Events

    Look for the Be Smart. Be Safe. exhibits featuring the D.U.M.B. Car
(Distractions Undermining Motorist Behaviour) at the following events, fairs
and festivals throughout Nova Scotia this summer. For more event listings plus
exact locations and times, visit Events are constantly
being added to the schedule so check the website often.


    Wednesday, June 27
    Be Smart. Be Safe. Summer Tour
    Official Launch
    Sackville Landing, Halifax Waterfront
    12 pm - 7 pm

    Bedford Days Kick Off
    DeWolf Park
    7 pm - 10 pm

    Thursday, June 28
    Be Smart. Be Safe. Expo
    Braemar Market Superstore (parking lot)
    11 am - 5 pm

    Thursday, June  28 - Friday June 29
    Be Smart. Be Safe. Expo
    Sobeys, Clayton Park (parking lot)
    11 am - 5 pm

    Friday, June 29 - Sunday, July 1
    Bedford Days
    DeWolf Park
    Friday: 5 pm - 9 pm;
    Saturday: 7:30 pm - 12 am;
    Sunday: 7 pm - 10:30 pm


    Sunday, July 1 - Canada Day
    Great Canadian Family Picnic
    Halifax Commons
    10 am - 4 pm

    Thursday, July 6 - Sunday, July 8
    Pictou Lobster Carnival
    Friday: 12 - 11pm;
    Saturday: 8 am - 10 pm;
    Sunday: 10 am - 10 pm

    Saturday, July 7
    Island Skatepark - Official Opening
    305 Keltic Drive
    Coxheath, Cape Breton
    10 am - 7 pm

    Thursday, July 12 - Monday, July 16
    Tallships Nova Scotia Festival
    Halifax Waterfront
    Thursday: 12 pm - 9 pm;
    Friday to Sunday: 9 am - 9 pm;
    Monday: 9 am - 3 pm
    Don't miss the Be Smart. Be Safe. Life Jacket Fashion Show
    Saturday and Sunday

    Saturday, July 14
    First Annual Lobster Picnic
    Port Hood, Cape Breton
    Al MacInnis Sports Centre
    1 pm - 10 pm
    Don't miss the magic of Dr. Izonroad and the Evil Distracto!

    Sunday, July 15
    Festival On The Lake
    St. Peter's, Cape Breton
    Lakeside Community Centre
    11 am - 7:30 pm

    Thursday, July 19
    Plummer Avenue Day
    New Waterford, Cape Breton
    11 am - 5 pm

    Friday, July 20 -  Sunday, July 22
    Antigonish Highland Games
    Friday: 6 pm - 10 pm;
    Saturday: 12 pm - 10 pm;
    Sunday: 10 am - 8 pm

    Saturday, July 21
    Springhill Summerfest
    Carson and Marion Murray Community Centre
    12 pm - 1 am
    Don't miss the magic of Dr. Izonroad and the Evil Distracto!

    Thursday, July 26 - Sunday, July 29
    South Shore Exhibition
    Thursday to Saturday: 12 pm - 12 am;
    Sunday: 12 pm - 6 pm
    Don't miss the Be Smart. Be Safe. Life Jacket Fashion Show
    Saturday and Sunday

    Friday, July 27
    Be Smart. Be Safe. Expo
    Yarmouth Mall (parking lot)
    10 am - 7 pm

    Saturday, July 28
    Yarmouth Waterfront Festival
    11 am - 11 pm

    Sunday July 29
    Festival Acadien de Clare Bazaar
    Université Sainte Anne parking lot
    Church Point
    10 am -5 pm


    Saturday, August 4 -  Monday, August 6
    Buskers On The Waterfront,
    Sydney (Boardwalk)
    1 pm - 9 pm

    Thursday, August 9 - Sunday, August 12
    Digby Scallop Days
    Thursday: 4 pm - 11 pm;
    Friday: 12 pm - 11 pm;
    Saturday and Sunday: 10 am - 11 pm

    Wednesday, August 15 - Saturday, August 18
    Chester Race Week
    4 pm - 9 pm

    Thursday, August 23 - Saturday, August 25
    Be Smart. Be Safe. Expo
    Truro Mall (parking lot)
    10 am - 7 pm

    Thursday, August 30 - Saturday, September 1
    Be Smart. Be Safe. Expo,
    Colby Village Plaza (parking lot)
    Cole Harbour
    10 am - 7 pm
    Don't miss the magic of Dr. Izonroad and the Evil Distracto on Thursday

    Events are now being booked for September and October. Visit often for the latest updates.

    If you want to invite the Be Smart. Be Safe. team to your event contact

For further information:

For further information: Ellen Woodger at (416) 483-2358; Amanda Dean,
IBC, at (902) 429-2730 x 226; or James Geuzebroek, IBC, at (416) 362-2031

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