Be a Good Egg Canada and Shell out for Easter Seals!

    TORONTO, Feb. 21 /CNW/ - This weekend, Easter Seals(TM) launches its
eighth annual Paper Egg Campaign. From February 25th to March 23rd (starting
March 3rd in western Canada), shoppers at participating retailers are
encouraged to purchase a colourful paper egg to be posted on store walls. The
end result: hundreds of playful eggs showing the breadth of support for Easter
Seals - and a significant amount of money raised for Easter Seals programs and
    "We had a highly successful campaign last year, raising over $786,000, a
22% increase from the year before", says Max Beck, Executive Director of
Easter Seals. "Our retail partners are very supportive and we thank staff for
their enthusiasm which helps makes the campaign a success every year. We
invite Canadians to help us help people with disabilities in their communities
through our participating retailers."
    Easter Seals welcomes back national sponsors SAAN, which has been with
the campaign since its beginning in 2000, and The Bargain! Shop, which had a
remarkable inaugural year in 2007, raising $78,000.
    "Helping children, adults and families across Canada with physical
disabilities is a noble cause, and we are honoured just to be a part of it,"
says Kim Vogel, Chair of TB!S Cares for The Bargain! Shop. "As we head into
the 2008 campaign, the enthusiasm is building, and we look forward to another
successful year supporting Easter Seals."
    Regional sponsors include Lawtons Drugs and Sobeys West. Easter Seals is
very pleased to announce that Price Chopper will be selling eggs in the
Atlantic region.
    Sobeys West, which raised $107,500 in 2007, will host media launches in
Saskatoon and Winnipeg on March 3rd and Edmonton and Calgary on March 6. The
launches in Alberta will also feature pass-the-torch ceremonies of out-going
and incoming Easter Seals child ambassadors.
    In the Atlantic region, Lawtons Drugs anticipates surpassing its success
in 2007 when it increased paper egg sales by eight percent from the previous
    "Contributing to our community is a commitment in which Lawtons Drugs
take great pride," says Janane Chater, Marketing Director at Lawtons Drugs.
"Once again, Lawtons Drugs is committed to raising more money for people with
disabilities through the Paper Egg campaign, providing them with invaluable
opportunities to help enhance their lives."
    For a full list of participating retailers, visit
    Funds raised through this campaign provide children, youth and young
adults, who have physical disabilities, with the tools they need to strive for
independence, acceptance and achievement.

    For more than 85 years, Easter Seals has assisted thousands of Canadians
with disabilities, with the most recognized program being Easter Seals Camp.
Last year, over 4,300 children and youth benefited from Easter Seals sponsored
camps across Canada.

For further information:

For further information: Cheryl McNamara, Development & Communications
Manager, Easter Seals Canada, Phone: (416) 932-8382 ext 245, Email:

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Easter Seals Canada

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