BCAMA Invites Innovative Professionals to See "The Big Idea" at VISION 2009

    VANCOUVER, April 8 /CNW/ - The BC Chapter of the American Marketing
Association (BCAMA) will be hosting its annual conference, VISION on May 7,
2009 at the Four Seasons Hotel in Vancouver, British Columbia. Entitled, "The
Big Idea," this year's event will showcase an all star line-up of forward
thinking leaders as they discuss the transition from hatching the big idea to
growing a successful company, and developing a culture which continually
promotes innovative thinking, driving market trends.
    Especially in today's rapidly changing landscape, businesses and
marketers are required to step out of their traditional roles and be
innovative in order to capture market share and maintain customer loyalty,"
said Rosa Marinelli, BCAMA President. "By bringing together businesses and
marketers which are at the forefront of their industries, VISION is helping
professionals understand the role which innovation plays in a successful

    VISION 2009's Speakers

    During the one-day conference, visionaries from highly recognized local
and international brands will share their views on marketing trends and how
their big idea helped put their company at the forefront of today's marketing
and advertising landscape.

    Ken Schmidt
    Former Communications Director at Harley Davidson Motor Company/Leading
    Fortune 500 Consultant
    Revving Up Customers to Make the Big Noise
    Presented by: Grey Vancouver

    Ken Schmidt is one of the most in-demand business speakers and
communications consultants in North America. In 1901, Harley Davidson Motor
Company was born from William S. Harley's big idea to fit an engine onto a
bicycle. After a major downturn in its business in the late '70's and early
'80's, it initiated its next big idea that radically changed its marketing
strategy. By focusing on understanding and harnessing the most basic drivers
of human behaviour, it improved its competitiveness in even the most difficult
of environments. It was on a new road to building a fanatically vocal customer
base. Today, Harley Davidson continues its marketing leadership by
facilitating the social engagement of its enthusiastic customer communities.

    Richard Bartrem
    Vice-President, Culture and Communications, WestJet
    Five Secrets to Success
    Presented by: Metropolitan Fine Printers

    In an industry rife with failure and renowned low service standards,
WestJet's Big Idea in 1996 was "Hey let's start an airline!" Join Richard
Bartrem, WestJet's Vice-President, Culture and Communications as he takes you
through what big ideas WestJet had to make them one of the most commercially
successful airlines in the world. Ultimately, WestJet's success comes from
having the right corporate culture and Richard will share WestJet's five
secrets to success to getting it right.

    Brad Gamble
    Senior Director of Marketing, McDonald's Canada
    still lovin' it
    Presented by: The Portables

    McDonald's founder, Ray Kroc, founded the most successful family
restaurant chain in the world today. The brand is a global institution. That
said, McDonalds is under constant pressure, internally and externally, to
challenge itself to re-examine its business and to engage its customers in
new, compelling ways. For a large corporation striving to keep its
entrepreneurial spirit, McDonalds has been masterful in its ability to clearly
articulate its strategy, align its resources, and boldly try new things. In
his presentation, Brad Gamble shares some of the big idea strategies and
cutting edge tactics employed to connect with customers, and to renew the love
and affinity they have for the brand.

    Brian Scudamore
    President & CEO, 1-800-GOT-JUNK?
    Corporate Culture Turns Local Entrepreneur into Awarded International
    Presented by: Ipsos Reid

    1-800-GOT-JUNK? Founder and CEO Brian Scudamore started his junk removal
business in 1989 with the big idea of professionalizing an entire industry and
growing a successful franchised business. The company has now grown to 250
locations in three countries, and Brian's new big idea is to build a globally
admired brand. Brian discusses his big ideas on how corporate culture, goal
setting, and developing people have translated into explosive growth for

    Jim Carroll
    Futurist & Marketing Trend Consultant to Fortune 500
    Innovation in the High Velocity Economy
    Presented by: Sauder School of Business

    Jim Carroll is an expert consultant on marketing trends and innovation to
the Fortune 500. His clients include Disney, Microsoft, Nestle, Motorola and
KPMG. In today's economic climate, marketers are faced with overwhelming
challenges. In times like these, the new leaders that have emerged from
recession are the ones that through innovation have changed the competitive
landscape. With this understanding, Jim explains what highly innovative big
idea companies do differently from other companies, and what we can learn from
them to unlock our potential in this "High Velocity Economy".

    Yielding the Big Idea! Chair to Respected Thought Leaders

    The Yahoo! Canada Big Idea Chair is an initiative which recognizes
forward thinking leaders who are driving the changes in the marketing and
advertising industry though a blend of leadership, innovation and real-world
    Join Kerry Munro, General Manager of Yahoo! Canada as he yields the Big
Idea Chair to a number of industry experts. They will share their experience
on how they've applied their vision to reality and how they've continued to
encourage innovative thinking within their own organizations. Subject matters
experts who will be sitting on the Big Idea Chair include:

    Ken Wong: Highly Acclaimed Business Professor, Author & Strategist
    Dialoguing on new brand management structures that need to be put into
place given the current market conditions, integrating campaigns and

    Maggie Fox, CEO and Founder of Social Media Group
    Dialoguing on the future of social media given today's landscape and
tomorrow's future opportunities.

    Industry Networking Reception

    Attendees will have the chance to network with other professionals during
the networking reception following the conference. This is a great opportunity
to catch up with colleagues in the industry as well as learn about other
organizations' best practices.


    To register for VISION, please visit www.bcama.com, or call 604.983.6AMA
(6262). Register today to be eligible for the early-bird discount.

    About VISION

    VISION is BCAMA's marquee event. This annual event is Western Canada's
premier marketing conference.

    About BCAMA

    The BC Chapter of the American Marketing Association (www.bcama.com) has
been the province's leading marketing source since 1955. With approximately
500 members, the BCAMA is a non-profit association made possible by a
dedicated team of volunteers including Board Members, Committee Members and
Sponsors. As one of the most highly regarded chapters in North America, BCAMA
was awarded with the prestigious international "Chapter of the Year" in 1995,
1996, "Chapter of Excellence" in 1997, and special merits in both 2004 and
2006, and a "Membership Merit Award" in 2007. For more information, please
visit bcama.com.

For further information:

For further information: Rosa Marinelli, BCAMA President, Phone: (778)

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