BCAA among Canada's best employers

    BURNABY, BC, Jan. 3 /CNW/ - For the second consecutive year, the British
Columbia Automobile Association (BCAA) has been named one of Canada's 50 Best
Employers - a list compiled by international human resources consultants
Hewitt Associates and published in the Globe & Mail's Report on Business
Magazine. The ranking is based on an annual "engagement survey" of employees -
one that nearly 90 per cent of BCAA employees participated in last year.
    "Being named one of Canada's Best Employers is particularly gratifying
because the ranking is based almost entirely on employee feedback," says John
Evans, BCAA's Vice President of Human Resources and Corporate Communications.
"BCAA is fortunate to have such a talented and committed group of employees,
and we owe much of our success to them."
    The 50 Best Employers ranking is determined based on surveys completed by
over 100,000 Canadian employees at 115 participating organizations, with input
from some 2,000 business leaders and HR professionals. BCAA ranked 26th on the
2008 list, up 13 places from its showing on last year's list.
    "Creating an enriching and supportive work environment is a top priority
for BCAA," adds Evans. "The B.C. job market is extremely competitive right
now, and prospective employees are becoming more and more discerning in
choosing an employer. Our goal is to ensure BCAA is seen as an employer of
    The Hewitt Associates engagement survey questions employees on how well
their employer is doing in a variety of areas, such as motivation, learning
and development, leadership, recognition, and career opportunities. BCAA and
its employees have participated in the survey since 2001.
    BCAA's 1,100 employees are located in 27 sales centres throughout B.C.,
at Road Assist operations based in Burnaby and Kelowna, at two province-wide
contact centres and at the Association's head office, also located in Burnaby.

    About BCAA

    BCAA is dedicated to meeting the needs of its members and customers
throughout B.C. and the Yukon, connecting them with a team of membership,
automotive, travel and insurance professionals. With over 780,000 members and
$120 million in revenues, BCAA is the largest organization of its kind in B.C.
and the foruth largest CAA-affiliated association in Canada. In 2007 and 2008,
BCAA was named one the 50 Best Employers in Canada by international HR
consultants Hewitt Associates and the Globe & Mail's Report on Business
magazine. To learn more about BCAA's products, services and member advocacy,
visit www.bcaa.com. For more information on the BCAA Traffic Safety Foundation
visit www.tsf-bcaa.com.

For further information:

For further information: John Evans, VP, Human Resources and
Communications, Tel: (604) 268-5169, Email: john.evans@bcaa.com; Trace Acres,
Director, BCAA Corporate Communications, Tel: (604) 268-5029, Cell: (604)
788-3753, E-mail: trace.acres@bcaa.com

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British Columbia Automobile Association

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