BC Hydro Recognized as BCAMA "2009 Marketer of the Year"

    VANCOUVER, Aug. 10 /CNW/ - The BC Chapter of the American Marketing
Association (BCAMA) has named BC Hydro winner of the coveted "Marketer of the
Year" award for 2009. BC Hydro was recognized for their Power Smart campaign
that educated customers on reducing energy use to help meet the province's
future electricity needs. "Marketer of the Year", the BCAMA's prestigious
honour, is presented annually for the most outstanding integrated marketing
strategy in the province.
    "The BCAMA is pleased to pay tribute to BC Hydro with the 2009 Marketer
of the Year Award. This annual honour is bestowed upon a BC-based company that
demonstrates marketing excellence and best in class. BC Hydro demonstrated its
marketing distinction with a clearly articulated strategy, unique and
innovative creative and strong results," said Lori Janson, past president and
chair of the Marketer of the Year judging committee.
    "On behalf of the team at BC Hydro, I would like to thank the BCAMA for
this recognition," said Susan Yurkovich, Senior Vice-President, Corporate
Affairs, BC Hydro. "At BC Hydro we face a unique marketing challenge:
encouraging our customers to use less of our product - electricity. With our
partners at DDB, we have been working to enhance awareness of our Power Smart
brand and increase participation in our programs using new mediums and
marketing channels. Our goal is to encourage all of our customers to make the
small changes that, added together, can make a big difference in our energy
    The BCAMA will present the award to BC Hydro at the 39th annual Marketer
of the Year Gala at the Westin Bayshore Resort and Marina on Sept. 15, 2009.
For event details and ticket information, please visit www.bcama.com.

    About BCAMA
    The BC Chapter of the American Marketing Association (www.bcama.com) has
been the province's leading marketing source since 1955. With close to 500
members, the BCAMA is a non-profit association made possible by a dedicated
team of volunteers including Board Members, Committee Members and Sponsors. As
one of the most highly regarded chapters in North America, the BCAMA was
awarded with the prestigious international "Chapter of the Year" in 1995,
1996, "Chapter of Excellence" in 1997, and special merits in both 2004 and

    About BC Hydro
    As the third largest electric utility in Canada, BC Hydro serves
customers in an area containing over 94 per cent of British Columbia's
population. Through the efficient and reliable supply of electricity, BC Hydro
supports the development of British Columbia and has constructed a world-class
integrated hydroelectric system. Due to this efficient, reliable system,
British Columbians enjoy some of the lowest electricity rates in North
America. For more information, visit www.bchydro.com.

For further information:

For further information: Samantha Shah, BCAMA Director of Marketing
Communications, Tel: (604) 505-1691, Email: samantha.shah@gmail.com

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