Baycrest launches campaign for Women's Brain Health

    TORONTO, Jan. 28 /CNW/ - A new fundraising campaign at Baycrest is
appealing to female boomers who want more attention paid to their brain health
concerns as they age.
    Women are the CEOs when it comes to running the family. They are
typically the primary caregivers for their kids, partners and aging relatives,
and new statistics released by the Alzheimer Society of Canada show they are
at much greater risk than men for developing Alzheimer's Disease.
    This sobering reality is behind a new annual fundraising campaign created
by women for women that launches today at Baycrest, an academic health
sciences centre that is internationally renowned for its care of aging adults
and its excellence in aging brain research, clinical treatments, and promising
cognitive rehabilitation strategies.
    Fashion entrepreneur and local philanthropist Lynn Posluns is the driving
force behind the "Women of Baycrest" Campaign. She and the Baycrest Foundation
have set a target to raise $3 million to fund a new Research Chair in Women's
Brain Health and Aging at Baycrest.
    "Collectively we are more powerful than any generation of women before
us. We want to know why we are more susceptible to Alzheimer's and what we can
do to maintain our physical and mental wellness as we get older," says
Posluns, who is co-chairing the campaign with Rhonda Litwack. "Our partners,
our aging parents and our kids depend on us to stay healthy and be there for
them. We want to remain healthy and active in life as long as we can - not
just for our loved ones but for ourselves as well!"
    Posluns hopes the campaign focus on women's brain health will inspire
many women to get on board and support initiatives in women's health and aging
at Baycrest.
    Recently the Alzheimer Society of Canada released new data showing that
70 per cent or over two-thirds of the 500,000 patients in Canada currently
diagnosed with Alzheimer's disease, are women. In addition to funding a new
research chair, the Women of Baycrest Campaign will support brain scientists
who engage in work that is relevant and sensitive to women's brain health
concerns as well as other researchers who are working on innovative support
programs for caregivers.
    "I see this campaign as a pivotal vote of confidence in supporting
neuroscientists who are invested in women's health," says Dr. Tiffany Chow, a
clinician scientist at Baycrest's Sam and Ida Ross Memory Clinic and the first
female neuroscientist to be supported by the Women of Baycrest Campaign.
    "The campaign focus ensures that women's aging brain concerns are flagged
to all of our researchers and clinicians, men and women," says Dr. Donald
Stuss, vice president of Research at Baycrest.
    The campaign launch party is 7 p.m. tonight (Jan. 28) at Kultura
Restaurant, 169 King St. E. at Jarvis St. in downtown Toronto. For more
information on the Women of Baycrest Campaign, go to

For further information:

For further information: Media wishing to attend the launch event
tonight at Kultura Restaurant, please RSVP: Margi Oksner, Baycrest Foundation,
P. (416) 785-2500, ext. 2038 (day time), Cell tonight at launch party: (647)
998-1126; For more information on this press release, please contact: Kelly
Connelly, Senior Media Officer, Baycrest Geriatric Health Care System,, P. (416) 785-2432, Pager: (416) 612-5494

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