High-fashion lifestyle book's circulation to increase significantly
TORONTO, Dec. 3 /CNW/ - Bassett Media Group through its company, Bassett
Publishing, turns another page as part of its exciting and aggressive growth
plan and today announced the acquisition of Lush Magazine.
With Lush Magazine now in its fold, Bassett Publishing plans to increase
circulation of the magazine to 150,000, and will implement audited numbers for
its Canada-wide and international distribution, using Audited Bureau of
Circulations - the gold standard in media audits.
"We are thrilled to bring Lush Magazine in under Bassett Publishing as
part of the broader and rapidly-growing Bassett Media Group family," said
Matthew Bassett, Chief Executive Officer of Bassett Media Group. "Such a
high-calibre magazine is a perfect fit for us, and readers and advertisers can
only expect it will get better with our most immediate plan to bump up
circulation significantly for the Spring 2008 issue."
Distributed through national newspaper insertion and on newsstands across
Canada, as well as in international cities in the United States and Europe,
Lush Magazine is a high-fashion and luxury lifestyle magazine with an emphasis
on beguiling photo spreads and boundary-pushing editorial. Since its launch
two and a half years ago, the magazine has established itself as a leading
magazine for the worldly woman who appreciates fashion, beauty, culture,
travel and a luxury lifestyle, whether she lives it or aspires to.
"Lush is not afraid of pushing the limits, and I'm thrilled that as part
of Bassett Publishing, more readers will experience our magazine" notes Mahfud
Ibrahim, Creative Director at Lush Magazine, who has made the vision for the
magazine reality ever since its launch. "We are dedicated to going beyond
prevailing trends, in order to expose and share with our readers the
magnificence of fashion, and to captivate with our thought-provoking
perspective on all the intriguing elements of life, including world icons."
The Canadian-created and globally-focused Lush Magazine covers fashion,
beauty, culture, art, architecture, film, music, and current events. Its
Winter 2007 issue will appear the week of December 11 and among the
content-rich stories, readers can expect:
- a portrait story on the Toronto International Film Festival 2007;
- a profile on Canada's hottest up-and-coming actress, Ellen Page;
- British Sea Power's front man discussing the band's forthcoming album;
- east-side exposure on the New Museum of Contemporary Art in New York;
- an equestrian-inspired fashion story;
- as well as a beauty story about sugar's aging properties, and;
- a social theory story on how cocaine travels the globe to its users.
The acquisition of Lush Magazine by Bassett Publishing marks the most
recent development in the newly formed division of Bassett Media Group, and is
indicative of the direction the company is taking with its focus on bringing
best-in-class publications to market.
Adds Bassett, "This is an important milestone for Bassett Publishing, and
for Bassett Media Group overall. The market can only expect to hear more good
news from us in the near future, including the launch of another publication
in the first quarter of 2008."
About Bassett Publishing
Bassett Publishing brings best-in-class publications to market, to
deliver high value to its constituents - from readers to advertisers and other
investors; with a support framework in growth mode to maximize distribution
opportunities. Canadian-created and globally-focused, Lush Magazine, is part
of Bassett Publishing. A division of Bassett Media Group, Bassett Publishing
is set to launch another publication in the first quarter of 2008.
About Lush Magazine
Lush Magazine is a high-fashion and luxury lifestyle magazine with an
emphasis on beguiling photo spreads and boundary-pushing editorial. Since its
launch in 2005, the magazine has established itself as a leading magazine for
the worldly woman who appreciates fashion, beauty, culture, travel and a
luxury lifestyle, whether she lives it or aspires to. Lush magazine is
distributed through national newspaper insertion and on newsstands across
Canada, as well as in international cities in the United States and Europe.
Its circulation will increase to 150,000 as of its Spring 2008 issue.
About Bassett Media Group
Bassett Media Group specializes in digital signage (out-of-home digital
advertising) and publishing. The group comprises of: Impulse Media (in store
digital screens in Rexall Pharma Plus, with 40 screens and another 40 to be
added in 2008); Concourse Media (51 screens in Toronto's financial district);
and Bassett Publishing. Bassett Media Group also plans to move into the
wireless market in Canada, and is preparing for a bid in the wireless spectrum
auction of 2008. www.bassettmediagroup.com
For further information:
For further information: Media for more information or to schedule an
interview with Matthew Bassett or Mahfud Ibrahim, please contact: Candice
Best, Best PR Boutique, (416) 366-2378, (416) 525-1332,