Basic Funerals and Cremation Choices,, is Canada's first Internet funeral service company

Families arranging online benefit from 'Real Time Chat' feature

TORONTO, Jan. 12 /CNW/ - Canada's first Internet funeral service company, Basic Funerals and Cremation Choices, is making it easier for families to arrange funerals from the comfort of their homes thanks to the launch of its company.

Licensed in May, 2009, Basic Funerals,, charges fees that are roughly half of those charged by conventional funeral homes.  That's because the company is based on an entirely different and unique business model, having omitted infrastructure costs and utilizing economies of scale.

"The funeral industry operates in the 21st century with a 17th century model," explained Dominic Mazzone, Chairman, Basic Funerals,  "For hundreds of years, the funeral industry in Canada hasn't changed.  We've arrived to revolutionize it on behalf of the customer."

According to Mr. Mazzone, "95% of our families arrange services with our company online and over the phone."  In fact, features a 'Real Time Chat' option, providing instant access to a conversation with a funeral director.

               "Fast, quick and easy.  The fact that I could do everything over the phone and net made it comfortable.  I really didn't want to have to go down to a funeral home when my family needed me at home following the death of my mother-in-law."  Apryl Triantasillou, customer,

Basic Funeral's site,, offers convenience, providing online, over the phone and in-person arrangements.  The company offers affordability, having created a model that provides first-class service at often half the cost of conventional funeral homes.  And, it provides choice by offering options that include only the services that families need.  Families select what they want, avoiding expensive, set packages.

"I worked for 10 years as a director in a conventional funeral home.  During that time, I paid close attention to the families.  I saw a large gap that was not being filled.  People were not given what they wanted," noted Eric Vandermeersch, CEO, Basic Funerals and Cremation Choices.  Thanks to affordable pricing through less overhead, we have received an overwhelming response proving to us that this model works because it helps families."  Most families contacting Basic Funerals,, do so after being "shocked" at prices presented by conventional funeral homes, added Mr. Vandermeersch.

According to Statistics Canada the funeral service industry, including casket sales and other services, reached approximately $1.3 billion in 2002.

"The Internet is the great equalizer and to truly embrace its capabilities, one needs to disclose prices and services.  The funeral industry is not willing to expose the huge mark ups that are so inherent to its business model," stated Mr. Mazzone.

The average cost of a funeral in Ontario is $10,000, while at, the cost of a complete, basic cremation is $1,695 while burial and graveside service is $1,800.  A basic funeral with casket is $3,200.  HST, fees and disbursements are included in prices.

How it works:

1 - First Contact
Inform Basic Funerals that someone has passed away. This can be done on the website with easy-to-use contact forms, the real-time chat option or simply by calling at any time, 24 hours per day, and 7 days per week.

2 - The Arrangement Process
No matter the choices, the arrangement process is simple and easy. Basic Funerals offers online and over the phone arrangements as well as in person (either in-home or at an arrangement location).

3 - Serving All Needs
Depending on the choice of services, Basic Funerals will follow through with everything necessary, including the transfer from the place of death, required documentation including CPP forms and proof of death certificates.

Basic Funerals and Cremation Choices,, is the first funeral establishment to provide the complete convenience of making funeral arrangements online, over the phone or in person.  Licensed funeral directors are available anytime to guide people through the entire arrangement process.

SOURCE Basic Funerals and Cremation Choices

For further information:

For further information on, or to interview Dominic Mazzone or Eric Vandermeersch, please contact Teresa Donia at iAMBIC Communications, 905-508-5550 or

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