Families arranging online benefit from 'Real Time Chat' feature
TORONTO, Jan. 12 /CNW/ - Canada's first Internet funeral service
company, Basic Funerals and Cremation Choices, www.basicfunerals.ca is making it easier for families to arrange funerals from the comfort
of their homes thanks to the launch of its company.
Licensed in May, 2009, Basic Funerals, www.basicfunerals.ca, charges fees that are roughly half of those charged by conventional
funeral homes. That's because the company is based on an entirely
different and unique business model, having omitted infrastructure
costs and utilizing economies of scale.
"The funeral industry operates in the 21st century with a 17th century model," explained Dominic Mazzone, Chairman, Basic Funerals, www.basicfunerals.ca. "For hundreds of years, the funeral industry in Canada hasn't
changed. We've arrived to revolutionize it on behalf of the customer."
According to Mr. Mazzone, "95% of our families arrange services with our
company online and over the phone." In fact, www.basicfunerals.ca features a 'Real Time Chat' option, providing instant access to a
conversation with a funeral director.
"Fast, quick and easy. The fact that I could do everything over the
phone and net made it comfortable. I really didn't want to have to go
down to a funeral home when my family needed me at home following the
death of my mother-in-law." Apryl Triantasillou, customer, www.basicfunerals.ca
Basic Funeral's site, www.basicfunerals.ca, offers convenience, providing online, over the phone and in-person
arrangements. The company offers affordability, having created a model
that provides first-class service at often half the cost of
conventional funeral homes. And, it provides choice by offering
options that include only the services that families need. Families select what they want,
avoiding expensive, set packages.
"I worked for 10 years as a director in a conventional funeral home.
During that time, I paid close attention to the families. I saw a
large gap that was not being filled. People were not given what they
wanted," noted Eric Vandermeersch, CEO, Basic Funerals and Cremation
Choices. Thanks to affordable pricing through less overhead, we have
received an overwhelming response proving to us that this model works
because it helps families." Most families contacting Basic Funerals, www.basicfunerals.ca, do so after being "shocked" at prices presented by conventional
funeral homes, added Mr. Vandermeersch.
According to Statistics Canada the funeral service industry, including
casket sales and other services, reached approximately $1.3 billion in
"The Internet is the great equalizer and to truly embrace its
capabilities, one needs to disclose prices and services. The funeral
industry is not willing to expose the huge mark ups that are so
inherent to its business model," stated Mr. Mazzone.
The average cost of a funeral in Ontario is $10,000, while at www.basicfunerals.ca, the cost of a complete, basic cremation is $1,695 while burial and
graveside service is $1,800. A basic funeral with casket is $3,200.
HST, fees and disbursements are included in prices.
How it works:
1 - First Contact
Inform Basic Funerals that someone has passed away. This can be done on
the website with easy-to-use contact forms, the real-time chat option
or simply by calling at any time, 24 hours per day, and 7 days per
2 - The Arrangement Process
No matter the choices, the arrangement process is simple and easy. Basic
Funerals offers online and over the phone arrangements as well as in
person (either in-home or at an arrangement location).
3 - Serving All Needs
Depending on the choice of services, Basic Funerals will follow through
with everything necessary, including the transfer from the place of
death, required documentation including CPP forms and proof of death
Basic Funerals and Cremation Choices, www.basicfunerals.ca, is the first funeral establishment to provide the complete convenience
of making funeral arrangements online, over the phone or in person.
Licensed funeral directors are available anytime to guide people
through the entire arrangement process.
SOURCE Basic Funerals and Cremation Choices
For further information:
For further information on www.basicfunerals.ca, or to interview Dominic Mazzone or Eric Vandermeersch, please contact Teresa Donia at iAMBIC Communications, 905-508-5550 or firstname.lastname@example.org