Bang & Olufsen Unveils New Products for State-of-the-Art Showroom in Vancouver

    Featuring the latest Danish designs and technological masterpieces to
    arrive in the Vancouver market

    VANCOUVER, British Columbia, Oct. 25 /CNW/ -- Bang & Olufsen, the
worldwide manufacturer of high-end home theaters and custom multi-room music
systems, will launch a series of new products and present the recent
remodeling of the Bang & Olufsen Burrard Street showroom in Vancouver on
Thursday, October 25, 2007. Kim Gravesen, President of Bang & Olufsen America,
Inc., will conduct a special presentation and introduce Bang & Olufsen's
latest innovations at an exclusive media luncheon beginning at 12:00 PM in the
Burrard Street showroom location. A customer event will be hosted in the
evening beginning at 6:00 PM. The newly renovated showroom will also be
honored in conjunction with the 50th anniversary of Commercial Electronics
Ltd, owner of Bang & Olufsen Burrard Street.
    The presentation will demonstrate the total Bang & Olufsen experience,
from integrated custom home theaters to on-the-go personal audio systems, also
showcasing superior sound and picture quality, cutting-edge designs, and
custom installation capabilities. Bang & Olufsen will unveil its new mp3
player that features sleek Danish design and superior CD sound quality. It
allows 40 hours of playback -- double the market battery life standard -- and
is operated by BeoPlayer, Bang & Olufsen's digital media program, and is also
iTunes compatible. Also featured will be Bang & Olufsen's very first LCD
screen, combining state-of-the-art technology with beautiful design to produce
an incredible entertainment system, equipped with a built-in DVD player. It
offers a magical user experience with its motorized tilt and turn stand,
electronic curtains, and swinging DVD loader. Bang & Olufsen will introduce
the future of home audio and video integration with its completely customized
remote control that provides tactile feedback. Personal demonstrations will be
given of the award-winning Advanced Sound System, custom designed by Bang &
Olufsen exclusively for the Audi A8 and S8 models.
    "We're very excited about these new products and our beautifully
remodeled showroom that exceeds retail standards with its clean lines and
true-to-life setup," said Henry von Tiesenhausen, Owner of Bang & Olufsen
Burrard Street. "With nearly 50 years of experience with Bang & Olufsen, I'm
confident that the new store will strengthen our existing customer
relationships and our business in the Vancouver market."
    "Bang & Olufsen is world renowned for producing audio and video systems
unlike any other on the market and our new products further reiterate the
company's tradition of excellence in design and technology," said Kim
Gravesen, President of Bang & Olufsen America, Inc. "Furthermore, we are very
proud of this wonderful new Burrard Street showroom and happy for our loyal
partners who have been serving the Vancouver area with Bang & Olufsen products
for nearly 30 years."
    The renovation of the 1100 square foot Burrard Street showroom is
revolutionary due to its high quality lifestyle appeal, yet its advanced
technology showcases. The store also features the innovative BeoLiving concept
-- Bang & Olufsen's solution to providing customized audio and video products
that can connect lighting, draperies, and various environment control modules
to suit each and every customer's lifestyle all with the touch of one remote
control. In addition to customer demonstrations, the BeoLiving room also
provides an ideal B-to-B meeting area for collaborations with architects,
designers, and other business ventures.
    A VIP customer event will be hosted the evening of Thursday, October 25,
beginning at 6:00 PM, in the Commercial Electronics store. Live music, hors
d'oeuvres and refreshments will be served, and a product giveaway drawing will
take place at the end of the evening.
    To attend the evening reception, media luncheon, or to schedule an
interview with President of Bang & Olufsen America or the Store Owner, please
refer to the contact details below.
    About Bang & Olufsen a/s
    Founded in 1925 in Struer, Denmark, Bang & Olufsen a/s is world renowned
for its distinctive range of quality consumer electronic products that
represent our vision: Courage to constantly question the ordinary in search of
surprising, long-lasting experiences. The Bang & Olufsen Group manufactures a
unique range of televisions, music systems, loudspeakers, telephones, medical,
and multimedia products. With more than 2,400 employees and products sold in
more than 60 countries worldwide, Bang & Olufsen turnover for the 2006/2007
financial year was DKK 4,376 million (USD 801 million). Further information
about Bang & Olufsen a/s is available from
    About Bang & Olufsen America, Inc.
    Headquartered in the Greater Chicago area, Bang & Olufsen America, Inc.
is a fully owned subsidiary of Bang & Olufsen a/s of Struer Denmark. It was
founded in 1972 and provides support and development for 51 retail showrooms
in the continental US, Mexico, Dominican Republic, and Canada.
    About Commercial Electronics Ltd
    Headquartered in Vancouver since 1957, Commercial Electronics Ltd started
as a one-man service desk and has since grown into a seven division 70+
employee consumer electronics and custom installation company. With close to
50 years of experience with Bang & Olufsen, Commercial Electronics Ltd prides
itself on being an upscale consumer electronics retailer specializing in
custom installation and "concept selling". In addition to high end consumer
electronics, the company also provides corporate technology products and
branded line of electronics systems.

For further information:

For further information: Leena Hamdi, Public Relations Coordinator for 
Bang & Olufsen America, Inc., +1-847-590-4925, Web Site:

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