Bang & Olufsen Unveils EarSet 3 Stereo Headphone With Built-In Microphone in North America at 2008 CES

    A revolutionary new mobile accessory for on-the-go lifestyles

    LAS VEGAS, Jan. 7 /CNW/ -- Bang & Olufsen, the Danish provider of high
end audio and video products, launches its latest personal electronics
innovation at the 2008 CES in Las Vegas.  EarSet 3 is a unique mobile
accessory that presents a cell phone headset and mp3 player earphones in one
convenient device.  Bang & Olufsen's first stereo headset with built-in
microphone, EarSet 3 is the ideal companion for any music mobile phone and is
compatible with the Apple iPhone.
    "With the continued rise of music mobile phones, a product such as EarSet
3 is quite a revolutionary idea," states Zean Nielsen, President of Bang &
Olufsen America. "This product will definitely appeal to the tech-savvy
consumer who is always on the move and appreciates high quality sound
    Unsurpassed design and sound performance
    EarSet 3 follows Bang & Olufsen's core competence of acoustical
excellence, allowing the musical details to be fully audible.  The sound
quality is greatly affected by the placement of the ear bud in the ear. Based
on the form of the highly acclaimed A8 Earphones, EarSet 3 has been specially
developed to closely match the contours and curves of each ear, ensuring that
no sound escapes.  The ear buds include foam rubber covers for more
comfortable wear, and to compensate for the leak that might occur if the ear
is bigger than the ear bud. At any level of activity, EarSet 3 stays firmly
and comfortably in place, ensuring the optimal sound experience.
    The dynamic full tone loudspeakers mounted on a telescopic bar are
constructed according to the open loudspeaker principle that allows some
environmental noise to pass through, so as not to entirely cut one off from
the surrounding world.
    Quality materials
    EarSet 3 is crafted from anodized aluminum and hard rubber, making it
flexible and very durable. These robust and scratch-free materials combine
quality and comfort with state-of-the-art design. EarSet 3 comes equipped with
a specially designed leather carrying case.
    EarSet 3 will be available in all Bang & Olufsen showrooms by late
February 2008.  MSRP $250.00.

    Technical specifications
    Designer                Anders Hermansen
    Dimensions              1.37 x 2.32 x 0.55 in
    Weight (one earphone)   0.3 oz
    Weight (complete set)   1.09 oz
    Finish                  Aluminium and soft-touch rubber
    Cord                    3.28 ft
    Principle               Electro-dynamic speaker
                            In-ear type (intra concha earphone)
    Frequency range         50-20.000 Hz
    About Bang & Olufsen a/s
    Founded in 1925 in Struer, Denmark, Bang & Olufsen a/s is world renowned
for its distinctive range of quality consumer electronic products that
represent our vision: Courage to constantly question the ordinary in search of
surprising, long-lasting experiences. The Bang & Olufsen Group manufactures a
unique range of televisions, music systems, loudspeakers, telephones, and
multimedia products. With more than 2,500 employees and products sold in more
than 100 countries worldwide, Bang & Olufsen's turnover for the 2006/07
financial year was DKK 4,376 million (USD 801 million). Further information
about Bang & Olufsen a/s is available from
    About Bang & Olufsen America, Inc.
    Headquartered in the Greater Chicago Area, Bang & Olufsen America, Inc.
is a wholly owned subsidiary of Bang & Olufsen a/s of Struer Denmark. It was
founded in 1970 and provides support and development for 55 retail showrooms
in the continental US, Mexico, Dominican Republic, and Canada.

For further information:

For further information: Leena Hamdi, Public Relations Coordinator of
Bang  & Olufsen America, Inc., +1-847-590-4925, cell, +1-847-323-8546, Web Site:

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