Bang & Olufsen Launches New MP3 Player for Holiday 2007 Season

    Giving Never Sounded So Good ...

    ARLINGTON HEIGHTS, Ill., Oct. 25 /CNW/ -- Bang & Olufsen, the global
provider of exclusive, high quality audio and video products, announces the
arrival of its new MP3 player, renowned for its cutting edge style and dynamic
CD sound quality. Additionally, Bang & Olufsen presents a variety of holiday
gift ideas, including a stylish Bluetooth headset, robust computer
loudspeakers, and a distinct home telephone that enables clear and concise
    BeoSound 6 New MP3 Player
    For those who seek the ultimate sound quality while listening to their
favorite digital music files, BeoSound 6 proves to be the top choice! Its
superior sound performance rivals that of home audio systems. When compared to
other MP3 players, BeoSound 6 has a very clear and pure CD sound quality, due
to its high performance on signal to noise playback.
    BeoSound 6 allows up to 40 hours of playback (which is double the market
standard for battery life). It has a storage capacity of up to 1000 songs and
can be utilized with any PC or MAC based operating systems -- making it the
MP3 player of choice for those who value quality over quantity!
    Focusing on high quality materials and detailed craftsmanship, BeoSound 6
looks as good as it sounds. Surrounded by a stainless steel frame and
featuring a black soft-touch lacquered surface and a black scratch-resistant
glass display (with a resolution of 128 x 160 pixels), the result is crystal
clear impeccable sleek design.
    BeoSound 6 will be delivered with an exclusive, slim fit leather case.
BeoSound 6 can be operated while positioned in the case and it also stores the
A8 earphones when not in use. MSRP $600.00 USD
    EarSet 2 -- Tonal Precision and Superb Comfort
    EarSet 2 is the first Bang & Olufsen wireless, Bluetooth headset to enter
the market place. It offers superb comfort with its ergonomic design and an
unprecedented sound quality with its innovations in speech and sound
reproduction. It can be used together with Serene, as well as any other mobile
phone with a standard Bluetooth interface.
    EarSet 2 sets new standards in sound quality with its two
omni-directional microphones (that are placed merely 30 millimeters apart) and
advanced digital signal processing that ensure the experience of a true,
face-to-face conversation. The omni directional microphones block out wind
noise and together compensate, filter and suppress any and all exterior
sounds. The speech quality is also greatly enhanced as EarSet 2 contains a
completely closed cabinet and miniature speaker unit. The unit is supported by
air vents and a bass port which ensures a frequency response that offers a
very high degree of tonal precision.
    Simply fold out the short microphone arm and EarSet 2 is switched on,
fold it back in and it is switched off. It is beautifully crafted in anodized
aluminum and soft touch plastic surfaces. When not in use, EarSet 2 may be
stored and transported in a designed container that also conveniently serves
as a charger.  MSRP $350.00 USD
    BeoCom 4 -- Form and Function, Redefined
    Standing upright, this two component handset and base combination offers
exceptional convenience and unrivalled ease-of-use. BeoCom 4 is Bang &
Olufsen's latest masterpiece that is asymmetrically divided into two halves
and therefore provides a high level of interaction. When placed together the
two units form a distinct tower, when apart they offer two separate, fully
functioning visual identities.
    BeoCom 4 is very light weight and is operated through a smooth, raised
wheel located on the handset. The wheel is navigated with one-step thumb
operation allowing the user to scroll through the built in phone book and call
list. High sound quality reproduction from the built in loudspeaker is ensured
by a combination of Bang & Olufsen skills in acoustics and advanced digital
signal processing. The handset, consisting of a loudspeaker and microphone, is
built upon the same design concept as our award winning earphones, where
individual adaptation to each user is applied.
    BeoCom 4 features a smooth and durable surface, ensured by an extensive
ultra violet lacquering process which produces a highly scratch-resistant
surface. BeoCom 4 comes in black, blue, and beige, has caller ID and call
waiting functionality. MSRP $350.00 USD
    BeoLab 4 PC/MAC -- The Ultimate Computer Loudspeaker
    BeoLab 4 is the first dedicated and self amplified PC and MAC based
computer loudspeaker from Bang & Olufsen which offers a very compact design
with robust sound. BeoLab 4 is the perfect solution for those who rely on
computers for any and all sources of entertainment. Given the increasing role
music plays on the development of computer games and digital music sharing and
listening, Bang & Olufsen has come up with the ultimate solution to enhance
the listening experience.
    Based on our proprietary digital ICEpower(R) amplifier technology, BeoLab
4 enables very large sound to be produced from such a small speaker shape.
With its unconventional pyramid-structure, BeoLab 4 is approx. 8 inches high
and 9 inches wide, yet it delivers impeccable range within the entire audio
spectrum, from deep bass to high treble.
    BeoLab 4 is an intelligent loudspeaker that automatically adjusts the
bass according to the volume level. When playing at normal volume, the bass
provides the foundation for a natural "soundscape". Conversely, the bass is
adjusted downwards when the volume is high, to avoid damaging the bass unit.
This self adjusting patented system by Bang & Olufsen is called ABL (Adaptive
Bass Linearization), and it has proven its worth in our loudspeakers for many
years. BeoLab 4 connects easily to a PC or a Mac using a normal mini-jack plug
and is immediately ready to use for plug and play operation. It can also link
up to the BeoSound 2 MP3 player or any other MP3 player on the market. BeoLab
4 is available in red, blue and black. MSRP is $990.00 USD
    About Bang & Olufsen a/s
    Founded in 1925 in Struer, Denmark, Bang & Olufsen a/s is world renowned
for its distinctive range of quality consumer electronic products that
represent our vision: Courage to constantly question the ordinary in search of
surprising, long-lasting experiences. The Bang & Olufsen Group manufactures a
unique range of televisions, music systems, loudspeakers, telephones, and
multimedia products. With more than 2,400 employees and products sold in more
than 60 countries worldwide, Bang & Olufsen turnover for the 2006/07 financial
year was DKK 4,376 million (USD 801 million). Further information about Bang &
Olufsen a/s is available from
    About Bang & Olufsen America, Inc.
    Headquartered in the Greater Chicago Area, Bang & Olufsen America, Inc.
is a fully owned subsidiary of Bang & Olufsen a/s of Struer Denmark. It was
founded in 1972 and provides support and development for 54 retail showrooms
in the continental US, Mexico, Dominican Republic, and Canada.

For further information:

For further information: Leena Hamdi of Bang & Olufsen America, Inc., 
+1-847-590-4925, Web Site:

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