Banff World Television Festival announces renowned social and economic theorist, Professor Richard Florida will deliver CBC/Radio Canada opening keynote speech

    TORONTO, March 24 /CNW/ - The Banff World Television Festival announced
today that renowned social theorist Richard Florida will be the CBC/Radio
Canada Opening Keynote Speaker at this year's Banff World Television Festival
which takes place at the Fairmont Banff Springs Hotel in Alberta, Canada,
June 8-11, 2008. Professor Florida will also be signing copies of his latest
book Who's Your City?
    "We're thrilled to welcome Professor Florida as keynote speaker," said
Richard Stursberg, executive vice president of English Services for CBC. "His
innovative theories about the practical role played by the creative community,
particularly as it relates to the economic development of this country, will
be both timely and highly relevant to Banff attendees. This will be a great
way to kick off what promises to be another great festival."
    Professor Florida's focus is on social and economic theory. He is
currently a professor and head of the Prosperity Institute at the Rotman
School of Management and the MaRS Discovery District, at the University of
Toronto. He is best known for his work in developing his concept of the
creative class, and its ramifications in urban regeneration, and he heads a
private "Creative Class" Institute.
    Florida's ideas on the "creative class," commercial innovation, and
regional development have been featured in major ad campaigns from BMW and
Apple, and are being used globally to change the way regions and nations do
business and transform their economies. His holistic approach to
problem-solving and strategy development is relevant to everyone from
international diplomats to documentary filmmakers, and Fortune 100 businesses
to community organizers.
    In the last 5 years, Florida has penned two national bestsellers,
The Rise of the Creative Class and The Flight of the Creative Class. His new
book, Who's Your City? takes a look at the way that people choose the places
they live and how that affects everything from their real estate to their
families. His previous books, especially The Breakthrough Illusion and
Beyond Mass Production, paved the way for his provocative looks at how
creativity is revolutionizing the global economy.
    Florida has authored pieces for The New York Times, The Wall Street
Journal, The Washington Post, The Boston Globe, The Economist, The Harvard
Business Review, The Atlantic Monthly, The Chronicle for Higher Education,
U.S. News and World Report and more.
    Prof. Florida received a PhD from Columbia University in 1986. Prior to
joining George Mason University's School of Public Policy where he spent two
years, he taught at Carnegie Mellon University's Heinz School from 1987 to
    "Professor Florida is one of the most innovative thinkers of his
generation, and we are thrilled to be able to offer our delegates this
opportunity," commented BANFF Executive Director, Jennifer Harkness. "BANFF
promotes the exchange of progressive philosophies that are relevant to a cross
section of industries and art forms, and there will be a lot to learn from
Professor Florida in this regard."

    The Banff World Television Festival is a not-for-profit event produced by
Achilles Media Ltd., an international events management company serving the
television and digital media industries. Achilles Media Ltd. events include:
History Makers: International Summit of History & Current Affairs Producers,
nextMEDIA events, Canadian Innovation Exchange (CIX) and NATPE Mobile++. For
more information, visit The Banff World
Television Festival takes place June 8-11 amid the spectacular Canadian
Rockies at the Fairmont Banff Springs in Alberta, Canada. To register, please

For further information:

For further information: Nuria Bronfman,,
(416) 434-7431

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