Back to school for children means back to safety for drivers and parents, says Safe Kids Canada

    TORONTO, Aug. 31 /CNW/ - With children across the country heading back to
class, Safe Kids Canada is reminding parents and drivers to ensure kids can
walk safely to and from school on our neighbourhood streets.
    Child pedestrian incidents are a leading cause of death for Canadian
children under the age of 14. Every year more than 30 children are killed and
2,400 are seriously injured. Most incidents happen between 3 to 6 p.m., when
drivers are coming home from work, and children may be walking home from
    "With children back on the streets in large numbers, we all play a role
in helping to keep kids safe while they walk in their communities," says
Pamela Fuselli, executive director of Safe Kids Canada. "When drivers slow
down, and when parents take every opportunity to teach their children about
pedestrian safety, these injuries can be prevented."

    The Safe Kids Canada Walk This Way program recommends the following tips
for back to school safety:

    -   Teach your child to stop at the curb, look left, right and left
        again, and to listen for oncoming traffic.
    -   Children under the age of nine lack the developmental skills to cross
        the street on their own and should be accompanied by an adult or
        responsible older children.
    -   Be a role model by walking with your children to school and
        demonstrating safe pedestrian practices.
    -   Drivers need to slow down. The higher the speed, the higher the risk
        of injury to a child pedestrian.
    -   Distractions are dangerous - remind your children to put away their
        cell phones and take off ear buds before crossing the street.

    For more information on child pedestrian safety, including fact sheets
and parent tip sheets for the Walk This Way program, visit or call 1-888-SAFE-TIP (723-3847).
    Safe Kids Canada is generously funded by FedEx Express Canada to provide
the Walk This Way pedestrian safety program year-round, providing education,
resources and support for parents and community groups to increase the safety
of their streets.

    About Safe Kids Canada

    Safe Kids Canada's mission is to lead and inspire a culture of safety
across the country in order to reduce unintentional injuries, the leading
cause of death among children and youth in Canada. As a national leader, Safe
Kids Canada uses a collaborative and innovative approach to develop
partnerships, conduct research, educate and advocate to prevent serious
injuries among children, youth and their families. Our vision is Healthier
Children. Fewer Injuries. A Safer Canada. Safe Kids Canada is the national
injury prevention program of The Hospital for Sick Children.

    About FedEx Express Canada

    Federal Express Canada Ltd. is a global logistics and transportation
company offering domestic and international shipping and electronic commerce
solutions. The company uses advanced package status tracking systems,
automated customs clearance services and a dedicated air and ground
transportation network to serve Canadian and global markets. FedEx Express
Canada employs approximately 5,000 people in over 60 facilities
coast-to-coast. For more information, visit

For further information:

For further information: Lisa Lipkin, Manager, Communications &
Marketing, Safe Kids Canada, Tel: (416) 813-6164, e-mail:

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Safe Kids Canada

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