B-roll via satellite - Media Alert - Canadians Make a Real Splash at Trident Splash National Cannonball Championship

    TORONTO, Aug. 15 /CNW/ - The summer's coolest competition is back! On
Wednesday, August 15, Canadians who have the cannonballs to compete will show
off their best tuck as Trident Splash(*) hosts the 3rd Annual Trident Splash
National Cannonball Championship at Donald D. Summerville Pool in Toronto!
Contestants from across Canada, including the 6'3" former two-time World
Cannonball Champion Brian Utley, weighing in at an impressive 375+ pounds, are
ready to take the plunge for a chance to win $2,000 and the coveted title of
Cannonball Champion.
    Who will become Canada's National Cannonball Champion? Access the footage
of the 3rd Annual Trident Splash National Cannonball Championship on
Wednesday, August 15 to see the best Canuck who can Tuck!

    The B-Roll is available at the listed times and co-ordinates:

    On-Demand Coordinates/URL available from 11:00 am ET, August 16th, 2007


    DATE OF FEED:   Wednesday, August 15, 2007

    TIME OF FEED:   15:30 - 16:00 PM

    CO-ORDINATES:   Anik F2 C
                    Transponder 1B
                    Downlink frequency 3740 vertical
                    Audio subcarrier 6.2 and 6.8

    Canadians Make Waves
    Canadian Cannonball Contestants were chosen through entries from across
Canada and last-minute cannonball contenders can compete in the on-site
wildcard competition for a finalist spot. All finalists must be 18 years of
age or older and pass a 'day-of' swim test, and perform three cannonballs off
a 5 metre platform for a live audience and a panel of media judges. Visit
www.cannonballchampionship.ca for full details.

    About Cadbury Adams Canada Inc.
    Cadbury Adams Canada is the country's largest confectionery company and
manufactures, markets and sells some of the country's leading chocolate,
candy, cough and gum brands such as Caramilk(*), Dairy Milk(*), Mr. Big(xx),
Dentyne(*), Trident(*), Bubblicious(*), Halls(*), and Maynards Wine Gums(*).
Headquartered in Toronto, Ontario, Cadbury Adams Canada is a subsidiary of
Cadbury Schweppes plc, the world's largest confectionery company with a strong
regional presence in beverages in the Americas and Australia.

    (*) Trademark, used under license.
    (xx) Trademark.

For further information:

For further information: please call: David Weinstein or Sara Beckford
at Strategic Objectives, Tel: 1-866-366-7733, Tel: (416) 366-7735, Fax: (416)
366-2295, davidw@strategicobjectives.com; For technical information DURING the
feed, please call (416) 863-2112

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