B-Roll Feed: Sean 'Diddy' Combs Launches UNFORGIVABLE for Women

    Sean John Fragrances Introduces A Sensual, Heated Scent For Women -

    Thursday, Sept. 20, 2007 Thursday, Sept. 20, 2007 3:30 AM - 3:45 AM, EST
    10:30 AM - 10:45 AM, EST 12:30 AM - 12:45 AM, PST 7:30 AM - 7:45 AM, PST
    GAL 26, Trans. 15, C-Band GAL 25, Trans. 23, C-Band DL Freq: 4000 (V);
    Audio: 6.2/6.8 DL Freq: 4160 (V); Audio: 6.2/6.8 Trouble #212.333.0714
    Trouble #212.599.1391

    NEW YORK, Sept. 19 /CNW/ -- Sean "Diddy" Combs' passion - and notoriety -
for stirring the senses and controversy is undisputable ... and Unforgivable!
His first fragrance, Unforgivable, was launched in February 2006 and quickly
earned rank as the No.1-selling men's prestige fragrance in the USA. As he
does with every project, Combs took center stage in the development of
UNFORGIVABLE WOMAN. This new fragrance is not only getting press because of
it's scent ... but also because of it's controversial new commercial spots
which are being deemed too hot even for cable TV! The spot which features
female model, Jessica Gomes, proves to be as racy as his first fragrance
campaign. "The ad really gives you almost a fly-on-the-wall view of something
happening that is a little risque," said Combs.
    UNFORGIVABLE WOMAN combines notes Combs' vision of strong, modern
femininity. According to Combs, the UNFORGIVABLE WOMAN is "strong - yet quiet,
a woman who is sensual and passionate, who makes an impact when she enters a
room, a woman who picks the words that she uses carefully, and when she
speaks, she says what she means. She finds a scent she loves and she sticks to
it. It's part of her lifestyle; she'd rather wear 'her' signature scent or
nothing at all." The scent is warm, like a woman's body, a breathtaking
combination of creamy, floral, warm and luscious notes. "I didn't want to take
the easy way out as far as just making a feminine version of the men's
fragrance. Women and men are totally different," says Combs. UNFORGIVABLE
WOMAN, is a pearly champagne-colored bottle housed inside a shiny champagne-
colored carton. The bottle packaging was created by Sean Combs to complement
the male version of UNFORGIVABLE and to evoke a strong, yet soft and feminine
aesthetic. Sean John's UNFORGIVABLE WOMAN Suggested Retail Price is $55 USD
for 2.5 ounces and $75 USD for 4.2 ounces.

    B-roll to include:  Interview with Sean "Diddy" Combs, exclusive party
                        footage, red carpet soundbites,
                        :30 unedited commercial spot and print ad

    For more information, please contact: Michelle Bondarchuk / Paul Wilmot
Communications / mbondarchuk@greatpress.com
    / 212.206.7447    Stephanie Katzin / Paul Wilmot Communications /
skatzin@greatpress.com /

For further information:

For further information: Michelle Bondarchuk, +1-212-206-7447, 
mbondarchuk@greatpress.com, Stephanie Katzin, +1-212-206-7447, 
skatzin@greatpress.com, both of Paul Wilmot Communications Web Site:

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