Award-winning ultra-premium Pearl Pomegranate Vodka hits the LCBO... smoothly

    TORONTO, April 16 /CNW/ - Named the best flavoured vodka at the 2007
World Beverage Competition from among hundreds of entries, ultra-premium Pearl
Pomegranate Vodka, makes its Canadian debut in the LCBO this month as the
world's very first pomegranate flavoured vodka. Made from soft winter wheat
and pure Canadian Rocky mountain water, Pearl Pomegranate Vodka is as smooth
as the first downhill run of the morning. Having been five times distilled and
filtered six times for the ultimate in smooth tastes, Pearl Pomegranate is
perfectly served neat, chilled, on the rocks, or as part of your favourite
    "People really enjoy Pearl's refreshing, authentic pomegranate flavour,"
says Jennifer May, of Knox & Company, distributors of Pearl Pomegranate Vodka.
"Pomegranate flavour is hot right now, and Pearl Pomegranate vodka with its
delicious, smooth taste and reasonable price point is making its way on to
every fashionable party's guest list."
    In the last three years, more than 190 products have emerged with
pomegranate flavouring, up from a mere 31 products in 2003. Perhaps it's the
enigma as to why each and every pomegranate has exactly 840 seeds. Perhaps
it's the fruit's age-old symbol of fertility believed by many cultures around
the globe. Realistically, it's the 840 sacs of delicious juice that hug every
seed that has propelled the popularity of pomegranates.

    Try these pomegranate-inspired martinis at your next gathering:

    The Original Pomegranate Martini
    2 oz. Pearl(R) Pomegranate Vodka
    1 oz. Triple Sec
    1 oz. pomegranate or cranberry juice
    Squeeze of fresh lime

    Shake well with ice and strain into a chilled martini glass. Garnish with
    a lime twist.

    1 1/2 oz. Pearl(R) Pomegranate Vodka
    4 oz. chilled champagne
    Splash of Grenadine

    Pour Pearl Pomegranate Vodka into flute and add champagne to fill. Add a
    splash of grenadine for colour.

    Initially, ultra-premium Pearl Pomegranate Vodka, which retails for
$34.95, can be found at a select group of premium LCBO stores throughout
Ontario. To check if your local LCBO store carries Pearl Pomegranate Vodka,
simply visit and key in LCBO product number 29215. For other
tasty cocktail and food recipes visit

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Karen Petcoff, (416) 275-6844,; Jennifer May, (416) 571-6670,

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