Award-winning social media agency Rocket XL opens first Canadian office

    LA-based online marketing specialists add depth and experience to
    Cossette Toronto Convergent Digital Strategy

    TORONTO, Feb. 24 /CNW/ - Award-winning social media agency Rocket XL has
expanded into Canada opening a full service office inside Cossette Toronto.
Based in Los Angeles, Rocket XL has established itself over the past six years
as an industry leader in social media and online influencer strategies
including innovative work for the Dove Campaign for Real Beauty, the global
influencer launch of Activision's Guitar Hero III and leading UNIFEM's "Say No
to Violence Against Women" campaign.
    "We believe our unique operating model and our depth of experience as
pioneers in social media will provide Canadian brand marketers with the proven
solutions they've been seeking for this highly specialized segment of the
digital space," says Craig Howe, CEO of Rocket XL. "We're especially pleased
to have Ian Barr spearheading our efforts in Canada. With his strong digital
PR background, Ian has natural instincts that transition well into our unique
approach to social media."
    The Toronto office will be led by Managing Director Ian Barr, a public
relations veteran, who joins Rocket XL from the technology and social media
practice of Hill & Knowlton where in eight years with the agency he worked on
global brands including Motorola, Intel, HP and Labatt Breweries. Barr will
lead national development efforts for all Canadian clients and select global
    Founded in 2002, Rocket XL is a full service social media agency led by
former marketing directors, creative directors and video game developers who
combine strategic brand sensibility with advanced technical prowess to deliver
a truly unique client offering. The agency's comprehensive offering includes
all aspects of strategy, web application development, marketing, and
distribution of organic online influencer campaigns under one roof. Rocket XL
has offices in Los Angeles, New York, Stockholm, and Toronto, with additional
global expansion planned in the coming weeks. The firm was acquired by
Cossette Inc. in 2008
    Rocket XL's unique agency culture took shape in the early 1990's when
Howe and his partners participated in the birth of the first online
communities as executives in the video gaming industry. Rocket XL has
completed over 160 social media campaigns in the past six years. The agency
has been recognized as social media best-in-breed by winning a Silver Anvil
for Marketing A Consumer Service for the launch of Blockbuster Total Access,
as well as part of the agency team involved in Pampers Mommy Blogger event
recognized by Neilson as one of the top seven "Marketing Campaigns that
Inspired in 2008."
    "The superstars in our agency are the experts on the frontlines of the
business who passionately live and breathe the social media universe," says
Howe. "Our staff members have a minimum of four years experience executing
social media campaigns where they have developed the instincts and judgment
necessary to maximize social media engagement in an authentic and credible
    "Rocket XL is a critical asset in our convergent digital strategy and
will work closely with our other Toronto business units complementing the work
of Optimum Public Relations, Fjord Interactive, Magnet Search Engine
Optimization and Cossette Media," says Brett Marchand, EVP and Managing
Director, Cossette Toronto. "We now have best-in-breed service offerings in
all aspects of digital communications to provide our clients with fully
integrated solutions."

    Rocket XL

    Rocket XL is the first truly global social media agency specializing in
the development of organic and credible interactive word-of-mouth campaigns
and cutting-edge, creative web-based applications. With seasoned brand
strategists, social media experts and expansive, diverse technical knowledge,
Rocket XL's specialized staff is adept at hyper-targeting brand evangelists
online, maximizing their engagement, and delivering measurable results. Rocket
XL's global headquarters is in Los Angeles, with North American client
services offices in New York and Toronto. Rocket XL also runs a web
development studio in Stockholm.


    COSSETTE offers a full range of leading-edge communications services to
clients of all sizes, including some of the most prestigious brands in the
world. A customer-driven organization built around highly specialized business
units, COSSETTE also offers Convergent Communications(TM), a unique working
method that brings added value to the client by integrating various services
offered by the group, including strategic planning and research services,
advertising, media planning and buying, sales promotion, customer relationship
management, database and direct marketing, interactive and technological
marketing solutions, public relations and alliance marketing, branding and
design, ethnic marketing, sports marketing, branded content and product
placement, and business-to-business communications. COSSETTE has approximately
1,650 employees and offices in Quebec City, Montréal, Toronto, Vancouver,
Halifax, New York, Irvine, Los Angeles, London, Moscow and Shanghai.

    Additional links:,

For further information:

For further information: Mark Smyka, at (416) 306-6594, or

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