Award-Winning popchips(TM) Launches in Canada

    Innovative Line of Snacks Available Exclusively at Shoppers Drug Mart(R)

    SAN FRANCISCO, Aug. 25 /CNW/ -- The snack aisle in Canada just got more
interesting with the introduction of popchips(TM). Launched in 2007 in the US,
popchips have become a favourite among American snackers for having all the
flavour and less than half the fat of fried chips. Now Canadian snackers can
have their snack and eat it too, exclusively at Shoppers Drug Mart  and

    Never fried (unhealthy). Never baked (undelicious). popchips start with
the finest, natural ingredients, apply heat and pressure and pop! it's a chip.
The only thing added is a flavourful blend of seasonings for a chip so
delicious and crispy, snackers won't even notice it's healthier. What's left
out is more than half the fat of fried potato chips and all the fake flavours,
colours and preservatives (and greasy fingers) that give snacking a bad name.

    "All the low-fat health talk has been taking the flavour, not to mention
the fun, out of snacking," said popchips co-founder and CEO, Keith Belling. 
"Since going on a mission to make snacking fun again in the US, we've received
countless requests from snackers throughout Canada anxious to try popchips. So
I'm thrilled to say they can now find them in more than 1,000 pop-ular and
convenient Shoppers Drug Mart locations around Canada."

    popchips' taste-bud-popping flavors, including original, barbeque, salt &
pepper and sea salt & vinegar are available in 85-gram bags and 23-gram
single-serve portions.  Because they're popped into light and crispy chips -
without all the oil in fried chips, snackers get a lot more chips per serving.
And with only 100 calories and a craving crushing 15 chips in each
single-serve bag, it really is ok to eat the whole bag!

    "More and more, Canadian snackers are looking for healthier choices
without sacrificing taste," says Luchien Hoving, Senior Vice President, Global
Sourcing, Corporate and Exclusive Brands, Shoppers Drug Mart.  "In keeping
with our commitment to provide a diverse assortment of convenience food we're
excited to be exclusively introducing a new snack to our customers that's both
healthier and delicious."

    popchips have consistently won hearts and awards, including being named
"Best Chip" by Men's Health, Real Simple and Health magazines, deemed a
"delicious guilt-free snack" by US Weekly, getting chosen for one of Shape's
"Best Snacks" awards, and a silver finalist in the recent New York Fancy Food
Show SOFI Awards.

    In the US, snackers can find popchips in leading retailers, including
Whole Foods, Target, Safeway, Jamba Juice, and select Costco locations.  To
learn more about popchips, pop over to, or find a Shoppers Drug
Mart / Pharmaprix location near you by visiting

    About popchips(TM)
    popchips (TM) are an innovative line of popped chips with natural
ingredients and all the flavour and less than half the fat of fried chips.
popchips, inc. was formed in 2007 to bring new flavour and innovation to the
snack aisle. Thanks to the magic of popping, popchips turns natural
ingredients into a snack so tasty and crispy that you won't even notice it's
(we hesitate to say) healthier. For more information about popchips, pop over

    About Shoppers Drug Mart Corporation
    Shoppers Drug Mart Corporation is one of the most recognized and trusted
names in Canadian retailing. The Company is the licensor of full-service
retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in
Quebec).  With more than 1,144 Shoppers Drug Mart and Pharmaprix stores
operating in prime locations in each province and two territories, the Company
is one of the most convenient retailers in Canada.  The Company also licenses
or owns more than 30 medical clinic pharmacies operating under the name
Shoppers Simply Pharmacy (Pharmaprix Simplement Sante in Quebec) and two
luxury beauty destinations operating as Murale.  As well, the Company also
owns and operates 66 Shoppers Home Health Care stores, making it the largest
Canadian retailer of home health care products and services.  In addition to
its retail store network, the Company owns Shoppers Drug Mart Specialty Health
Network Inc., a provider of specialty drug distribution, pharmacy and
comprehensive patient support services, and MediSystem Technologies Inc., a
provider of pharmaceutical products and services to long-term care facilities
in Ontario and Alberta.


For further information:

For further information: Elle Stassen, Formula PR, +1-619-234-0345,, for popchips Web Site:

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