Award-winning Jawbone(R) Bluetooth Headset Now Available in the UK at Over 750 Carphone Warehouse Stores



    SAN FRANCISCO, Aug. 6 /CNW/ -- Aliph, a leading developer of mobile audio
products that deliver the best user experience in any environment, today
announced that its Jawbone Bluetooth headset is going international. Jawbone
is available in the UK starting today for 79.99 Pounds Sterling through an
exclusive retail partnership with The Carphone Warehouse.
    Jawbone is a groundbreaking Bluetooth headset that integrates an
advanced, military-grade noise cancelling system called Noise Shield that
enables clear conversations even in the most extreme environments. Jawbone
eliminates background noise, improves sound quality and seamlessly adjusts
microphone and earpiece volume throughout the call.  Its superior technology
combined with premium design have earned Jawbone recognition as CNET's
"highest rated Bluetooth headset ever," one of PC World's "100 Best Products
of 2007," and Engadget's "wearable device of the year," in addition to recent
Spark and IDEA international design awards.
    The Carphone Warehouse is Europe's leading independent retailer of mobile
phones and services, with over 2,000 stores in 11 countries and 784 in the UK.
The Carphone Warehouse has built up a significant Telecoms business that
contributes to 50% of the group's revenue and is a major driver of future
profitable growth.
    "We're thrilled to bring the Jawbone headset to the UK with The Carphone
Warehouse" said Alexander Asseily, Aliph co-founder and head of European
operations. "The demand for better Bluetooth headsets is here and by
partnering with one of Europe's most innovative mobile products retailers
we're able to bring Jawbone's ground breaking technology and design to a
sophisticated and demanding market."
    "We've watched Jawbone launch off the charts in the US with leading
retailers," said Charlotte Alberry, Head of Mobile Entertainment and
Accessories at Carphone Warehouse. "We're thrilled to have the exclusive on
this best-in-class headset and what is arguably the hottest mobile companion
product to launch this year."

    About Aliph:

    Headquartered in San Francisco, Aliph is a leading developer of mobile
audio products that deliver the best user experience in any environment. The
company was founded in 1999 by Alexander Asseily and Hosain Rahman, who met as
Stanford undergrads and shared a belief that creating a noise-free environment
was critical to improve mobile communications and a vital step towards voice
being the dominant interface for mobile devices. Since 2002, Aliph's
technology has been optimized for DARPA to maximize communications clarity in
the most hostile conditions. The award-winning Jawbone Bluetooth headset with
Noise Shield was introduced in December 2006 at http://www.jawbone.com and at
AT&T retail stores nationwide where it immediately became the best selling
Bluetooth headset. In the US, Jawbone is available at Apple stores,
http://www.apple.com, Best Buy, AT&T stores and www.jawbone.com. For more
information and to demo the Jawbone Bluetooth headset with Noise Shield, go to
www.jawbone.com.




For further information:

For further information: Sarah Stabile of Anomaly, (646) 453-9453, 
sstabile@anomalynyc.com, for Aliph Web Site: http://www.jawbone.com

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ALIPH

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CARPHONE WAREHOUSE

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