Award-Winning Chelsea Modern Draws International Crowd

    Boutique Building Features Undulating Glass Facade, Custom Finishes and
    Convenient Amenities

    NEW YORK, July 23 /CNW/ -- In the heart of Chelsea, at 447 West 18th
Street, Chelsea Modern, is ready to welcome its new residents.  In a
neighborhood where prominent contemporary art galleries meet an emerging
residential hotspot, Chelsea Modern has become one of the area's most
distinguished buildings.
    (Photo: )
    "The anticipation and buzz about Chelsea Modern has been staggering, and
we're excited to be opening the doors to this award-winning building," said
Robert Gladstone, CEO of Madison Equities.  "Chelsea Modern has been drawing a
well-traveled and international crowd, including artists, photographers,
people in the fashion industry as well as finance.  The mix of residents
showcases the diversity of New York and the allure of this neighborhood and
    Designed by world-renowned architect Audrey Matlock, Chelsea Modern has
earned Excellence in Architecture awards from the American Institute of
Architects and the Society of American Registered Architects. The 47-unit
building's undulating glass exterior is outfitted in blue-tinted and clear
glass that shifts in and out across the surface.  The bold edifice is
eye-catching both from the street and inside the homes
    Matlock herself created the interiors, ensuring that the residences will
echo the building's meticulously designed exterior. Open kitchens are swashed
in light and equipped with professional and ergonomic fittings.  The amenities
enhance residents' ease of lifestyle, with a concierge/doorman, fitness center
and landscaped roof deck featuring 360-degree views of Manhattan.
    "West Chelsea has become a coveted area in which to own a home,"
according to Elaine Diratz, Managing Director of Corcoran Sunshine Marketing
Group, the exclusive sales and marketing firm for the development.  "Residents
of Chelsea Modern have already realized an appreciation in their home values
especially in light of the high end new developments coming to market in the
next year."
    For more information on Chelsea Modern, call (212) 645-4447 or visit
    About Madison Equities LLC
    For over 40 years, Madison Equities has built a reputation for developing
high quality commercial, retail, residential and hotel properties throughout
Manhattan.  The company has expertise in all aspects of development, including
site selection, assemblage, financing, zoning and permitting, oversight of
architecture, and engineering development.  Madison Equities is well versed in
all phases of the construction process, from groundbreaking to operating
residential and office buildings, as well as hotels.

For further information:

For further information: Eiko Suzuki of Rubenstein Associates, Inc.,
+1-212-843-9395,, for Madison Equities LLC

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