Avon aims to raise $2 Million with its first-ever 'Call for the Cure' phone number

        A call to 1-900-561-PINK will automatically donate $2 to breast
                               cancer research

    MONTREAL, Oct. 2 /CNW Telbec/ - Beginning this month, Avon Canada will be
turning to its massive sales force of 65,000 Independent Sales Representatives
to spread the word about its first-ever 'Call for the Cure' Campaign, the most
grassroots-focused breast cancer awareness campaign ever launched by Avon.
Representatives will rally for the cause by asking their customers, friends
and family to call 1-900-561-PINK which, when called, will automatically add
$2 to their phone bill as a donation to the Avon Breast Cancer Crusade
(www.avoncrusade.ca). Cell phone customers with Bell Mobility can call (number
 sign)PINK (7465). Avon is the largest corporate contributor to breast cancer
research in the world.
    "We're using our incredible ability to reach women in every corner of
Canada," says Chris Stevens, President, Avon Canada. "Our goal is to raise
$2 million by the end of December and let those touched by breast cancer know
that they are not alone." The funds raised by 'Call for the Cure' will help
support the Canadian Breast Cancer Research Alliance (CBCRA), which funds
research projects led by some of Canada's top scientists in the field.
    Avon Independent Representatives will be raising awareness across Canada
primarily through word-of-mouth and community-based activities such as
mini-walks. "Fighting breast cancer can be as easy as picking up the phone -
and then asking a friend to do the same," says Roberta Lacey, Director of
Communications, Avon Canada. "Canadians impacted directly or indirectly by
breast cancer should know that Avon will ensure that every Toonie counts!"
    Aligning this campaign with the CBCRA will make a big difference in the
lives of people with breast cancer. "CBCRA-funded research makes a significant
impact on the information we have about this complex disease," says Nicola
Lewis, Executive Director, CBCRA. "In fact, 49 per cent of the scientific
articles published by CBCRA grantees have been published in peer-reviewed
journals that rank within the TOP 5 per cent worldwide. The commitment of our
CBCRA members, such as Avon, allows us to continue vital research to find ways
to prevent breast cancer, improve survival and enhance the quality of life for
those living with this disease."
    Since the Breast Cancer Crusade was first launched 15 years ago, Canadian
Avon Independent Sales Representatives have voluntarily raised more than $15
million for Breast Cancer Research through the sale of pink ribbon products.
Worldwide, the Avon Breast Cancer Crusade has raised and awarded more than
$525 million in 50 countries for awareness and education; screening and
diagnosis; access to treatment; support services; and scientific research.
More information can be found at www.avon.ca.

    Avon is the world's largest direct seller, marketing to women in more
than 100 countries through 5.5 million independent Avon Sales Representatives.
Avon's product line includes beauty products, fashion jewelry and apparel, and
features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft,
Advance Techniques, Avon Naturals, and Mark. Learn more about Avon and its
products at www.avoncompany.com .

    A Video News Release will be available via satellite on: Thursday,
    October 2, 2008 at 10:00 - 10:30 and again at 14:00 - 14:30 Eastern
    Anik F2, C-Band, Transponder 3B @111.1 West Vertical Polarization,
    D/L Freq. 3820MHz.
    Audio subcarriers 6.8 left, 6.2 right.
    For assistance with the feed please call: 1-800-565-1471.

    A social media press release can be found here:

For further information:

For further information: Caroline Donati, Manager, Corporate
Communications, (514) 630-8347, caroline.donati@avon.com

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