AVID Ratings is Selected by International Construction Giant Taylor Wimpy to Provide Customer Loyalty Management Services

    MADISON, WIS., October 18 /CNW/ - AVID Ratings Co. of Madison, WI was
selected by international construction giant Taylor Wimpy to provide extensive
customer loyalty management services to Taylor Woodrow North America, a
subsidiary of Taylor Wimpy.

    AVID Ratings, a full-service customer loyalty management firm, will
provide Taylor Woodrow with the necessary tools to enhance homeowner
referrals, reduce overall building costs, and strengthen their brands.
In-depth feedback will be collected from homebuyers throughout North America
and reported to each of the 19 divisions of Taylor Woodrow via the
industry-leading AVID Reports(TM) System. AVID Ratings services will enable
the Taylor Woodrow team to strengthen their processes and enhance their
long-term homeowner loyalty.

    Taylor Woodrow North America, headquartered in Bradenton, Florida, is a
division of Taylor Wimpy, a prestigious international construction company
which built the tunnel from London to France, stadiums worldwide, and over
10,000 homes annually within 19 divisions throughout the United States and
Canada. Recently, Morrison Homes of Alpharetta, Georgia, merged with Taylor
Woodrow adding over 3,000 homes under construction per year. Monarch Homes,
Taylor Woodrow's Canadian Division, recently won "Ontario Builder of the Year"
by the Ontario Home Builders Association. Building primarily luxury homes and
high rise condominiums, Taylor Woodrow specializes in high-end construction
within the industry, with an aim to fulfill its customers' dreams, a passion
for quality, and a strong belief in the value of teamwork. "The AVID Ratings
system is a great fit for our organization and we look forward to a long-term
relationship," affirms Brad Carr, Senior Vice President of Taylor Woodrow
North America.

    About AVID Ratings

    Founded in 1993, AVID Ratings is a full-service customer loyalty
management firm, providing customer research, organizational consulting, and
customer loyalty solutions to the home building industry. AVID Ratings
assesses homeowners' experiences and provides focused business solutions to
improve referrals, margins, and long-term brand awareness. Chosen by the
National Association of Home Builders and Professional Builder magazine as
their exclusive provider of customer loyalty research, AVID Ratings is the
industry's leading provider, serving over 450 homebuilders throughout the
United States and Canada. Join AVID Ratings at the AVID Leadership Conference
on November 7-9, 2007 in Scottsdale, AZ to learn high performance strategies
to gain more customers in your market.

For further information:

For further information: AVID Ratings Kristin Skoug, Marketing Manager
608-824-2554 kristin.skoug@avidratings.com

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