Avaya Mid-Market Momentum Cited in Independent Report From Canalys

    - Analyst group reports Avaya added seven million mid-market customers
    worldwide over three years

    - Avaya introduces new applications and reduced pricing for Avaya
    MultiVantage Express, part of a broad portfolio for mid-sized businesses;
    signs up new mid-market distributor

    BASKING RIDGE, N.J., Jan. 28 /CNW/ -- Avaya Inc., a leading global
provider of business communications applications, systems and services, today
announced that it achieved significant growth in the number of end users it
supports at mid-sized sized companies(1) worldwide.
    According to a report from Canalys, Avaya added seven million mid-market
end users across the globe in the last three years -- about equivalent to the
population of the City of London.
    Avaya cited the Unified Communications Call Control report (Q2 2007) from
Canalys, which specializes in delivering market data, analysis and advice to
the world's leading technology vendors. Canalys tracked the number of Avaya
users between 2005 and 2007. The Avaya portfolio for mid-sized businesses
includes solutions such as Unified Communications solutions and customer
service applications.
    Avaya also said that Jenne, a major North American distributor of
networking and IP telephony products, will distribute Avaya solutions for mid-
sized businesses (see today's announcement: Jenne to Offer Avaya Solutions to
Mid-Market Segment).
    One mid-sized company using Avaya solutions to improve customer service
and productivity is Ohio-based Progressive Medical Inc., a leading cost
containment company that provides pharmacy benefit management, medical
equipment and ancillary healthcare services to the workers' compensation, auto
no-fault and personal injury protection industries. Progressive Medical has
380 employees and provides services and support to clients and injured parties
nationwide. With a contact center at headquarters and a pharmacy home-delivery
service based a short distance away, Progressive Medical needed a mobility
solution to integrate mobile phones with desk phones and eliminate the need
for an in-house wireless network.
    "Our facilities manager relies on Avaya Extension to Cellular to receive
calls wherever he's working in the building," said Rick Dosky, Supervisor,
Technical Services, Progressive Medical. "If the alarm company calls his
office to report an alert and he needs to investigate the cause, he can simply
take the call with him by moving it to his cell phone."
    With Avaya Extension to Cellular, calls and business phone features such
as "hold," and "conferencing" can be accessed by a user's mobile phone. As a
result, Progressive Medical's IT Technical Services employees spend less time
at their desks answering calls and more time providing hands-on
troubleshooting services to co-workers throughout the company's two buildings.
Pharmacists receive calls made to their desk extension while assisting the
company's contact center agents, executives have a mobility solution that
allows them to be reached directly while out of the office, and the company's
facility manager can be reached at any time, no matter where he is in the
    The "one number reachability" at Progressive Medical is an example of
Unified Communications, which can find the right person at the right time, no
matter what device they are on or where they are.  The Avaya one-X Mobile
capability inherent in Extension to Cellular delivers full office phone
functions to mobile devices, simply, flexibly, and securely, integrating into
the enterprise dial plan and supporting office desk phone features like
conference calling, transfer, mute, hold and many others.
    "Mid-sized businesses have similar communications needs as their large
business counterparts. They want to integrate their voice systems with
collaboration tools, critical business process and applications in order to
achieve efficient communication between their employees across the company,
including headquarters, branch office and remote workers," said Maria Carolina
Guedes Smith, New York City-based senior consultant, AMI Partners. "Because
mid-sized businesses have budget and skilled IT staff constraints, they need
cost-effective and easy-to-use solutions. Avaya's strength in IP telephony,
unified communications and contact center applications, combined with a broad
presence in small and medium business (SMB) and enterprise markets, ensure
that the company is well positioned to address these firms' requirements."
    New software and pricing for Avaya MultiVantage(TM) Express, Industrial
park tenants in Germany gain business-critical features such as mobility
    Avaya today also announced the updated release of MultiVantage Express, a
complete mid-size business communications solution that integrates core
applications into an affordable package that's simple to use.  MultiVantage
Express 2.0 offers price reductions of more than 30 percent.  It includes
built-in contact center software that enables companies to improve customer
service and a conferencing feature that enables employees to connect with
clients, vendors and each other quickly and economically. With new "single
number reachability," incoming office calls can be sent to a mobile phone or
laptop, along with functions such as "conference," "forward," and more,
enabling workers to be reached easily. The updated release of MultiVantage
Express includes a new upgrade path to Avaya S8500 media servers, the ability
to network up to 10 locations, and a new, easy-to-user GUI interface for
simplified network management.
    The new MultiVantage Express applications are in place at hit-Technopark
in Hamburg, Germany, an industrial park that provides office space, consulting
and other services to companies. About half of the company's 500 employees and
customers have Avaya 9600 desk phones and are using features such as softphone
applications on their mobile devices, with the rest scheduled for deployment
over coming months.
    "The technology park accommodates about 60 companies, many of whom
specialize in telecommunications," said Wolfram Birkel, managing director,
hit-Technopark. "Each has different requirements, and Avaya's MultiVantage
Express solution meets many of their needs. Other companies offered us hybrid
technologies, but they always came with some kind of limitation. MultiVantage
Express incorporates the widest range of services in a single, pre-integrated
    According to Torsten Holst, consultant, Mendo Consult, tenants in the
park have wide-ranging specifications. "There was increased demand for
value-added services, such as a voice mailbox, fax services or integrating
softphones, but these services can cause the price of a solution to
skyrocket," he said. "MultiVantage Express from Avaya performed very well in
our due diligence. It provides a complete package at an affordable price."
    Jorge Blanco, vice president, solutions marketing, Avaya, said that mid-
sized businesses are driven to manage costs while increasing employee
productivity and growing their customer base.
    "Clearly, adding seven million customers over the last three years to our
existing customer base is a significant milestone for Avaya. It solidifies
Avaya's leadership position in the mid-market and positions it well for the
future as the company increases its focus on this market segment."  For more
information on Avaya's mid-sized business solutions visit the Avaya web site:
    About Avaya
    Avaya delivers Intelligent Communications solutions that help companies
transform their businesses to achieve marketplace advantage. More than 1
million businesses worldwide, including more than 90 percent of the FORTUNE
500(R), use Avaya solutions for IP Telephony, Unified Communications, Contact
Centers and Communications-Enabled Business Processes. Avaya Global Services
provides comprehensive service and support for companies, small to large. For
more information visit the Avaya Web site: http://www.avaya.com.
    (1) Businesses with 100-999 employees

For further information:

For further information: Barbara Burgess of Avaya Inc., +1-908-953-3348,
 barbarab@avaya.com Web Site: http://www.avaya.com

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